It was 99 cents…again.

Last year, I whined in a blog post about my publisher’s decision to lower the ebook price of At The Walls Of Galbrieth to 99 cents. It was done last year to promote the release of Ashbar – Wycaan Master Book 3, and will be repeated before the release of Book 4. Next week there will be a cover launch and I am as stoked as ever by the talent of William Kenney, our cover artist (and in awe of his patience with me). Check out his work here. This is a rewrite of the blog post.

Every year before going on our annual vacation, my family sit around the kitchen table for some intense negotiating as we decide which songs from the past year will find their place on the 201x family vacation playlist. The songs with the highest consensus are the first. This year’s number one choice was Macklemore & Ryan Lewis’s hilarious and anti-consumerism song – Thrift Shop – it was 99 cents! (the version below is the clean one with lyrics – thank you to Jadey Wadey – if you don’t mind the language, the official video is hilarious).

If I’m honest, I’m one of those people who visits the 99 cents store to buy 2-3 items and spends $15. In my humble defense, I rarely make such a trip.

So the concept of 99 cents shouldn’t faze me. But with Sacrificial Flame – Wycaan Master Book 4 due out in the summer, the powers that be have decided to offer the kindle ebook version of At The Walls Of Galbrieth for 99 cents for the next month or so.Ashbar front cover I objected: the book is already only $2.99 – less than a coffee at Starbucks (or most coffee shops). It took me a year to write and rewrite. I invested in a professional editor, cover artist, and many hours of blood, sweat and tears.

I gave birth to it, sat up all night with it when it got a fever, and saw it take its first steps on At some point, eyes were rolled. They might have been relieved that I was portraying the necessary signals to become famous – I was acting the cultural prima donna. I changed tracks: it is an award-winning novel, I whined. The response was brutal: it’s all about the sales. And I was reminded that writing for my kids in the ancient Northern California Redwoods is one thing, making a living is quite another. Fantasy1

I do have a question: when you see a book for 99 cents – do you have lower expectations about its contents? Please leave your comments  below or on @elfwriter.

And so: for at least the next month, At The Walls Of Galbrieth will be available in Kindle format for 99 cents. Oh well, it worked for Macklemore and Ryan Lewis.

Have a good week, everyone.



Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, The First Decree, and Ashbar – Wycaan Master Book – all released by Tourmaline Books. Shalev is also the author of three social justice-themed novels including Unwanted Heroes. He swears there is a connection. More at and on Twitter (@elfwriter). Hang out with Alon on Google+