The New Publishing Model

Last week, I requested that you download a FREE copy  of my latest novel. First, a big Thank You to those who did and, if you have not yet, please consider doing so. 

Kingfisher: Slave To Honor – Free Novel by Alon Shalev

Given that many of my audience read Young Adult material, I should have pointed out that this was definitely written for adults. I apologize to those who were offended and thank you for reaching out and sharing in such a constructive way.

I have also received questions about why this company and how they work. Inkitt, the publishing house, does not work like a traditional publishing house. The staff are young tech people, who are not looking for a story that resonates with a particular staff member, rather they judge a book’s potential using a complex set of algorithms.

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They are interested in how long it takes to download a book, how quickly you start to read it, how far you get, and what review you give. They ask questions about what price you would be willing to pay and other analytics that I am unaware of.  

As the author, I have my own analytics page, where they show me  much of what I mention above. I can see how many chapters have being read, how many copies are downloaded, and the reviews are public. I have a bar which shows the progress in terms of data they have collected that will enable them to make a decision. I am about one-third of the way there (so please feel free to help – download, read, review).

I find the process fascinating. In the 15 years that I have been writing, I have reached out to agents, imagined the groaning “slush pile” table in a New York office (I know it is mainly electronic now and hear the trees sigh with relief). I imagine agents and publishers dining in Manhattan over power lunches, and so much more.

'Oh yes we're very proud of him. He's in publishing you know!'

While this might be the romance of the industry that agents and publishers want to perpetuate, I suspect the reality is closer to what Inkitt is doing. There are sharp business people poring over industry projections and statistics, who truly make the decision, and it is not because they fell in love with the novel’s protagonist.  

The publishing industry has been forced by the change in market to hunker down and avoid risk. Their behaviors, I suspect, are more akin to other profit-driven companies, and they use the emerging technologies to help them make strong decisions.

In a sense, this is what new companies like Inkitt are doing, the difference being that as part of the generation who grew up in the technology age, they see no shame in embracing it publicly. 

It will be interesting to see how it plays out. Thank you, as always for your support, Please help me stay in the game – download, read, and review.

Thank you,

Alon

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ALON SHALEV
At The Walls Of Galbrieth, Wycaan Master Book 1, 2013 Eric Hoffer Book Award Winner – YA Category.

Learn more about the Wycaan Master series at http://www.alonshalev.com/

A Birthday Wish

Dear Friends,

Today is my birthday. I guess we still celebrate in our 50’s, right? My birthday didn’t stop me firing up the computer and Keurig at 7.30am and getting in some writing at the quietest part of my day. Guess it’s in my DNA. 

I’m a lucky man. Blessed with a wonderful family, an inspiring job and (healing knee aside) good health. But, if you have a few minutes to to give me a gift, and it’s your time not money I want, here is how you can help me get the publishing contract I am chasing. 

As you know, Inkitt, a publisher, has taken an interest in my latest manuscript – an edgy magical realism novel. They are offering free downloadable copies and I request that you take a minute to click into the website and download a copy today.

Kingfisher: Slave To Honor – Free Novel by Alon Shalev

They have a complex set of algorithms that will help them decide whether to sign me which includes how it takes you to read the novel and they measure what pages you are on. If you get through the book, then a review is critical. Please be honest – I never want someone to write something they don’t believe.

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Thank you for your support. This is a very exciting opportunity for me and a publishing contract would make a mighty fine birthday gift!

The idea of helping struggling artists resonate more these days, so if you still have a bit of time, please help another author realize his/her dreams:

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Thank you, as always for your support,

Alon

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ALON SHALEV
At The Walls Of Galbrieth, Wycaan Master Book 1, 2013 Eric Hoffer Book Award Winner – YA Category.

Learn more about the Wycaan Master series at http://www.alonshalev.com/

100 Free Copies of Elfwriter’s New Novel

Dear Friends,

Inkitt, a publisher, has taken an interest in my latest manuscript an edgy magical realism novel. They are offering 100 free downloadable copies and I request that you take a minute to click into the website and download a copy today.

They have a complex set of algorithms that will help them decide whether to sign me which includes how long it takes to move the 100 copies. In order to make this happen quickly, please share with friends and colleagues, especially people who enjoy magical realism.

Kingfisher: Slave To Honor – Free Novel by Alon Shalev

Thank you for your support. This is a very exciting opportunity for me.

Alon

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ALON SHALEV
At The Walls Of Galbrieth, Wycaan Master Book 1, 2013 Eric Hoffer Book Award Winner – YA Category.

Learn more about the Wycaan Master series at http://www.alonshalev.com/

Churning Out Novels

I thought I wrote fast. I tell people I can write a 100,000 word novel – a first draft – in four months, writing for an hour before work, an hour or two later in the day, and a few solid hours on the weekend. I only thought this was fast because people told me so. Other writers spent a year, two or more, to get similar output.

So I was a little surprised when I started to follow a podcast by three authors, all in the sci-fi and fantasy world. These three, along with the different guests they interview each week, publish 4-6 books a year, often keeping different series’ and even different genres going.

So I did some digging. There are many writers out there who are churning out a 50-80K novel each month … and I mean from Chapter 1 through The End and into editing (I assume), book cover design, and placements.

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Wow!

I am emotionally exhausted when I finish a novel and only once (between Books 5 and 6) did I have any desire to continue straight into writing the next of the series. Editing, sure. Marketing, okay. But the idea of churning out another 100K?

I am trying to work out what it takes to do this and, as I listened more to these authors, and even got to question a couple, I think I get it.

1. Outsourcing – these people do nothing for the production process. Everything is outsourced and they do not play a part in the process. This makes total sense except when there is no investment in the process, when the author really doesn’t care about the end product. As one author said: “My book covers are more or less the same. Only the title and book number changes. The cover artist knows what to do.”

2. Editing – when my editor returns a manuscript, there are changes suggested in almost every paragraph. I am expected to go through these comments and decide what to do. True, I accept 95% of the suggestions, but sometimes the editor writes that a scene is not clear, a conversation does not make sense, or a description is repetitive. In this case, I need to rewrite. Sometimes, the editor suggests I delete something. If I am attached to what is written, I might rewrite it much shorter or insert elsewhere (oops – don’t tell my editor!).

images-63. Strict genre adherence – in order that some writers can keep pace with production, they keep the plot tight and similar – the same highs and lows. The protagonist acts as he (usually a he) is expected, the bad guy too, and often the women are…well, behaving in what is expected of women in that genre. Now there is nothing wrong here. If it ain’t broke, why fix? Who needs a bad guy you sympathize with, a woman who kicks the crap out of someone or simply  falls in love with the bad guy and not the hero? Real life is already too complicated. There are no twists in the plot and I expect that somewhere there is a story arc written that is faithfully adhered to. No time to spend experimenting. Take no risks with the loyal readership.

4. Investment in the characters – this is something I find hard to understand. I have never understood how people can write a stand-alone novel, and walk away. I feel so close to all my characters – I worry about them, fear for them, get angry when they screw up (and especially when they have the audacity to blame me). Long after the novel is finished, I think about them, and yes, I mourn the ones I kill off.

Now there is nothing wrong with any of this. There are people who write for the art and people who write for the royalty check and that is just fine. Most of us are somewhere in between. If the quality of the book is enough for the reader to enjoy, to read effortlessly and then crave the author’s next book, then what’s wrong with that? If the genre is popular just the way it is, then this is what the reader wants. And if it sells and so do the rest of the author’s work, then that is a clear sign that what they do is right and recognized by the most important views – the readership.

But sometimes it is tough to accept. In seeking the highest standard of writing, I agonize over a scene, word choice, how a character develops. Sure I can write a first draft in four months, but it takes longer to edit, rewrite, consider feedback, and feel once the book is published, that I have done my absolute best.

I’m trying not to be critical, but the book churn must have its limitations. And, in the end, a book exists forever. If the market is swamped by mediocrity, how will the special books get noticed? Will a generation get turned off novels because they just aren’t as gripping as a video game, a You Tube clip, or an on-demand TV binge?

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And I can’t help but wonder: what does George R.R. Martin think about this?

EXCITING NEWS: Tourmaline Books are offering At The Walls of Galbrieth for FREE during the month of March though Smashwords (good for all ebook platforms). Feel free to gift it to a young person (or not so young) who might benefit from a story of hope and friendship. 

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. The link above takes you to the Kindle versions. For all other eReaders, please click here. More at http://www.alonshalev.com and on Twitter (@elfwriter).

Doing It For The Kids

Since the US elections, living in the People’s Republic of Berkeley and working for a Human Rights organization, life feels very intense. Conversations are heavy and the TV follows Rachel Maddow and her colleagues. This is not lost on my teenager kids and their friends.

It has been a tough political coming-of-age as my sons avidly watched the primaries, election and inauguration, seeing the emergence of a political entity that is the opposite of the values we have shared with them. They have friends who are people of color, female, and LGBT.

I told a friend that I am considering leaving the epic fantasy world and returning to social justice-themed novels such as The Accidental Activist and Unwanted Heroes, which I wrote a decade ago. One is about the abuse perpetrated by multinational corporations and the other about war veterans and their struggle. I have another completed draft that is gathering dust about gay rights. Her response surprised me.

She said that young people deserve the escape route that my books offer, that I sending powerful messages about the value of friendship, the abuse and responsibility of leadership, and about racism and tolerance.

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I am driven to share my values and beliefs with my children and their friends. Working with millennials for almost a decade, I felt privileged to have the opportunity to be a role model and challenge students to questions their values and those around them. For years after Hurricane Katrina, I took students to New Orleans, not just to help rebuild, but to bear witness to the stories of those who were racially discriminated against.

But my children, and many young readers of the Wycaan Master series, deserve an opportunity to grow up and enjoy their childhood, teenage and college years. I am not suggesting they should be oblivious to, or shielded from, what is happening. But they need outlets to balance this.

Opening a book, getting invested in a series, can be memorable and powerful experience. It offers readers of all ages, a chance to soar to a different land, to make friends and cheer on characters who take risks and face great challenges, a chance to dream.

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It is not just the children and young adults. I should not feel bad that I spend a portion of my time watching sport and reading fiction myself. We all need to become involved and aware – this is the greatest lesson from this election cycle and an imperative going forward – but we all need to seek balance in our lives.

So, as you look at your schedule for the coming week, why not reserve time for a hot bath, a glass of wine, and a good novel?

Alon @elfwriter.

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. The link above takes you to the Kindle versions. For all other eReaders, please click here

More at http://www.alonshalev.com and on Twitter (@elfwriter).

Stuck Between A Forest and a Big Corporation.

Tourmaline Books has agreed to upload the ebook versions of the Wycaan Master series to Smashwords making it available for all tablets and ebook platforms. Up until now, you could only buy the electronic version of the novels through Amazon and read them on a Kindle app.

This decision was made as a concession to me rather than based upon any viable business strategy. Amazon offers a wonderful deal for the publisher and author to go exclusive with them – higher royalties, opportunities for exposure through various marketing campaigns, and, of course, the name of the biggest book store in the world. Varying sources have Amazon dominating over 70% of the book market.

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There is a love/hate relationship between Amazon and the publishing world and there are plenty of articles covering this. Balancing this, as mentioned, Amazon has offered a business model that helps smaller publishers and independent author. One of my fellow writers once said – If you succeed with Amazon then you will think they are great. If you are not succeeding, well, it is nice to have someone to blame.

I have written extensively about my passion for ebooks. It is easier to read for those of us who have acquiesced to reading glasses, easy to carry a library around when traveling, and being instantly able to buy the next book in the series. It also helps those who cannot pay $25 for a hardcover.

But more than this, it is a decision about humanity’s future on this planet. Hopefully, you believe in climate change, but even those who don’t usually acknowledge that we need lots of trees in order to … well breathe.

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I am not dissing the tree book. I collect signed hardcovers of my favorite authors and these books adorn every corner of our house. For a guy who suffers from dust allergies, this is quite a compromise and I love having them there.

Amazon has been nothing but good for me. It has highlighted my books on several occasions, twice leading to a huge surge in sales. However, I am wary of any monopoly. Having lived for two decades respectively in two small countries, I enjoy that there is plenty of competition in the US, that companies are forced to offer high levels of product and customer service, and that the consumer always has a choice.

I do worry that Amazon has considerable power when you are part of the exclusive program, though I do not subscribe to the many stories that circulate. One of my friends, a member of the California Writer’s Club (CWC) and a successful Amazon author, once said that Amazon has rules, and everyone who signs on, agrees to them. In her opinion, those who break the rules and are discovered are the ones who are bitter, as it is difficult to make your case. I’m not sure if this is different from any other business transaction.

Having said all this, I do love Smashwords. Its founder, Mark Coker, is a Bay Area legend and visionary in the book community, and unselfishly offers himself to speak at book clubs, conferences, writers groups, and CWC events. The link above takes you to articles he has written for The Huffington Post).

The technology is simple (for the low tech individual like me I mean, not the engineers who designed it, I’m sure) – the author/publisher submits a ‘clean’ manuscript, which is put through their “meat grinder” which produces ebooks compatible with all the industry ebook platforms. Given that Smashwords is from the Bay Area, I am sure it produces only gluten-free editions!

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Whether the decision to work with Smashwords will make Tourmaline Books more money or not remains to be seen, but I appreciate their flexibility to allow me to continue to expand my ebook market and make an environmental decision that supports diversity within the market. I deeply appreciate they respect my values.

The future is bright for ebooks. It needs to be. As far as we know, Earth is the only planet with literature.

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For those of you interested in my books and read with eReaders other than Kindle, the Wycaan Master series can be downloaded by clicking on the relevant book title:

At The Walls Of Galbrieth – winner of the 2013 Eric Hoffer YA Book Award,

The First Decree

Ashbar – Wycaan Master Book 3

Sacrificial Flame

From Ashes They Rose

Calhei No More.

However you read the Wycaan Master series, I thank you for your readership and fellowship.

Happy 2017,

Alon

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. Calhei No More is the final novel in the series and was released in November 2016.

More at http://www.alonshalev.com and on Twitter (@elfwriter).

Return of the Writer

It has been over three months since my accident and over three months since I can finally sit at my desk, my leg at an angle that is relatively comfortable. Many people assumed that the time away from work was probably an excellent opportunity to write. It never happened: the drugs, the pain, and the depression, meant I was unable to create. Sure I could tweet and blog, and ensure that we kept the launch of Calhei No More to the rearranged schedule, but I discovered writing apparently needs a certain energy.

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Apparently? You would think that after nine novels (and a couple of others unpublished) I would know that by now, but I don’t. Writing (the creative aspect of penning new material) has always come easy for me and I find time early in the morning, late at night, on the plane, etc. I have always claimed that I can write anywhere and under almost any conditions. Once I am in a rhythm, I can produce 100,000 words in a hundred days – to quote Anne Lamott as a “shitty first draft” – and I will write most of it at my desk, which is in the kitchen shared with three other humans and a dog. I swivel my chair around and, voila, I am at the dinner table, ready to play father/husband/slave to said canine.

I was excited last weekend to sit, for the first time since the accident, without the brace on my leg at my desk. I fondly cleared the accumulated detritus and wiped down the grimy keyboard. Then I sat down and wrote a chapter in about 90 minutes – old style.

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I can’t speak for the quality of the chapter, but even if it all gets cut, the exhilaration of that time was worth it: kind of how one feels after a good gym workout, delivering a great speech or presentation, reaching the top of a summit, or any task that requires muscle or memory retention, constant practice, and focus.

There are no excuses for not writing if you want to become an author and remain relevant. I have always been skeptical of people who need their writing hut in the middle of the forest, smudged for good energy, and the moon in a specific phase, but when I sat at my desk for the first time in three months, it felt good.

Old muses flowed, writing muscles flexed and I became so happy. I cannot yet work out, walk my dog, or play tennis with my boys. That will come with patience and disciplined attention to the physical therapist. But the author in me is an integral part of who I am.

And the author is back!

Happy MLK Day to all. 

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. Calhei No More is the final novel in the series and was released in November 2016.

More at http://www.alonshalev.com and on Twitter (@elfwriter).