Pre-Release: Instant Bestseller?

This weekend, Tourmaline Books announced that From Ashes They Rose will be released on October 1, 2015. For the first time this series, they have uploaded the book onto amazon and allowed for the ebook can be preordered.

What does it mean to preorder? For the reader it is being part of the excitement as the countdown. Suddenly, the book appears on your eReader, an email in your inbox, and the inevitable ‘sick day at the office’ rears its head. “Stay home and get well soon,” the kind boss says over the phone. “Some chicken soup and a good book in bed.”


I know of one person who read Sacrificial Flame, the prequel to From Ashes They Rose in one weekend and they were perfectly healthy on Monday morning if lacking a weekend warrior suntan.

But the process of preorder is huge for the author. If many of one’s followers preorder the new release, the purchase will count on the launch day. This means a high sales rank, potential best-selling status, and encourages other readers and Amazon itself to take notice.

So please, consider investing $2.99 sometime this month to preorder the ebook version of From Ashes They Rose. And maybe you can point out nonchalantly to friends over a deep red merlot that you helped that best-selling author when he was still a struggling writer.

Book 5 Cover FINAL


Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and four more novels in the Wycaan Master Series – all released by Tourmaline Books. From Ashes They Rose the fifth in the series, will be released October 1, 2015. The story continues.

Shalev is also the author of three social justice-themed novels including Unwanted Heroes. He swears there is a connection. More at and on Twitter (@elfwriter). Hang out with Alon on Google+

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