Paperback Rising?

It has been almost three weeks since the second edition of At The Walls Of Galbrieth was released. Thank you to all who purchased the book, all who will read it, and those who have already read it and sent me such lovely, warm notes.

Galbrieth cover.5th.anniversary

What has been interesting is that I am selling, for the first time (as far as I know), more paperbacks than e-books. Given the competitive way in which bookstore place novels, it is extremely difficult for authors not on the A-list to find shelf space, even with the most tenacious publishers backing them.

I market my book towards the e-book crowd. The financial investment in taking a chance with a new author is so much smaller than a tree book and, between you and me, I am rather fond of trees.

However, there is a problem with this strategy when it comes to the Young Adult market. To purchase an e-book, one needs a credit card, and the young adult does not spread the plastic (as a father I should add, Thank the Holy Auditor). S/he needs to ask permission to buy a book and while most parents I know are happy to buy it, there are several steps involved that could sideline the request – making dinner, walking the dog, homework – you know, life.

The other issue with trying to sell e-books to a Young Adult market is that not all parents approve of their children having more screen time. Hands up if you told your kid to get off their phone and, with a roll of the eyes, they hold the screen in front of you to show they are reading a book or article, or worst of all, doing homework?

 

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So, I am wondering whether I should change strategy. Time is limited (this blog used to be weekly) and I am a considerably happier and more congenial chap when writing or editing my next novel.

I have given up on the bookstore appearances (thank you Independent Bookstores for offering this wonderful service to the community) or book fairs. The ROI is negligible and again it is a time issue.

What are you doing? Are you writing for a young adult audience and having a similar experience? Are you a parent who encourages their children to read e-books? I would love to hear in the comments below.

Anyway, thank you again to all who support my work and the travails of Seanchai and the Wycaan Masters.

Good reading,

Alon  

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls Of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. Sign up for more information about Alon Shalev at his author website.

 

 

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Celebrating the 5th Anniversary of the Eric Hoffer YA Book Award

Next month, Tourmaline Books will release a 2nd edition of At The Walls Of Galbrieth, to celebrate the fifth anniversary of the award and I am so excited. I was allowed to make a few edits (yes, I corrected that mistaken identity that annoyed so many of you!) and received a wonderful new cover from the amazingly talented William Kenney.

Galbrieth cover.5th.anniversary

Let me know what you think of the new cover. I appreciate all your feedback and support.

Thank you for following the Wycaan Masters.

Alon Shalev

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls Of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. More about Alon Shalev can be found on his author website.

 

 

 

The Open Road – When Inspiration Hits

Anyone who has written a trilogy knows it is considerably harder to finish the final book than to conclude a one-off novel. This is simply because one needs to tie up all loose ends from three novels. I have done this twice, at the end of the first Wycaan Master trilogy and then at the end of the second.

When my mother passed away last year and then when I visited my father earlier this month, I found myself with plenty of time on the plane and in the UK to write. This luxury is something I have never experienced as I usually weave my writing time around an intense job and a desire to be an active father and husband. On each trip I wrote almost 50,000 words in 14 days, much of it at the aptly named apartment where my Dad lives.

Kingfisher Court, Bournemouth

This month, as the plane wheels touched ground, I concluded a big scene that left me two-thirds of the way through the final Kingfisher novel, a medieval fantasy trilogy I have worked on since finishing the Wycaan Master series. What lay before me was the build up to a climactic ending that necessitates bringing multiple characters together from different parts of the land, enabling them to finish their subplots, and get to the scene of the climax.

And I had no idea how I was going to do this.

But I have faith in the process. Knowing I would not have concentrated writing time until the summer, I decided to put it on the back burner and return to editing and finding an agent for Book 1.

Then I drove from San Francisco to Portland (about 10 hours) through beautiful scenery of mountains, rivers, and forests, listening to soccer podcasts and enjoying Mrs. Elfwriter’s company.

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Deep in an Oregon forest, she put on a playlist that included many symphonic rock songs I write to (Nightwish, Epica, Within Temptation, Tarja). Abruptly a musical track of bagpipes, The Gael by Dougie MacLean performed by Royal Scots Dragoon Guards, filled the car (one of Mrs. Elfwriter’s choices, I might add) and the entire final scene entered my mind with incredible clarity.

Now here’s the problem: we were driving on the Interstate 5, in the middle of nowhere with a 6pm deadline to be in Portland. How could I get this down on paper? I was literally squirming with excitement as I drove.

I couldn’t dictate to Mrs. Elfwriter, it would spoil the possibility that she might one day read the books. Whipping out my iPad while driving…well we won’t go there. I had once downloaded an app (Quick Voice?) but had no idea how to use it and this didn’t solve having said passenger.

What resolved the problem was one of Oregon’s wonderful rest stops, often situated in a forest or overlooking a vista. Best part (okay, 2nd best part since knowing the conclusion to your novel and trilogy tops everything) is that the final two hours of the drive passed unnoticed, fatigue totally forgotten.
Last scene from Kf3 driving from Portland 1Have you ever had an experience where you have an intense creative experience at such an inopportune moment? Wanna share?

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books.

More ahttp://www.alonshalev.com and on Twitter (@elfwriter).

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Write to Market

I belong to a wonderfully supportive writer’s group where, over the years, we have struck a balance between supporting each other and offering constructive criticism to help each other improve our craft and our manuscripts. It is a multi-genre group, primarily fiction, but with poets and non-fiction.

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This week, John Putnam, one of our most successful authors, who has written several historical Western novels about the Gold Rush, explained how having taken our prior comments into account, is keeping a specific action scene. He had given it some thought and decided that it aligns with his target audience. None of us generally read Western novels and I admire how he has stuck to his guns (probably Colt 45’s or a trusty Winchester!) and, while considering our advice, has stayed focused on what his readers want and expect.

At the same meeting, a wonderful colleague mentioned how she thought some of my female characters in Kingfisher: Slave to Honor were too dark for her taste. It is a fair point and I am wondering about balancing her feedback with the fact that this manuscript is meant for a Grimdark / adult Medieval Fantasy audience (think Joe Abercrombie, Brent Weeks, George R.R. Martin). 

The concept of Write-to-Market is to know who your target audience – your readers – are and what they expect. Your mother might not like it even though she still claims you’re the greatest author ever, but then she does not buy other novels in your genre.

I listen to many podcasts, read marketing books and articles, hopefully by successful authors as I try to fathom my way through the ever-changing tools available to market the Wycaan Master series. A commonality among these authors is the need to write for those who read your books. It sounds simple, but I’ve lost count of writers who have assured me that everyone would love their novel – and I ran a writer’s marketing group for years for the California Writers Club and spoken to various forums on the topic.

It is incumbent to understand who are reading your genre, where they hang out, and what they want. How do we find that out? Here are a couple of ideas:

  1. Goodreads – the Facebook of bibliophiles has groups dedicated to genres. Hang out there and don’t just sell your books, ask good questions to mine for data you really want.
  2. Follow Successful Authors – choose 3-5 authors who are several rungs ahead of you and follow them. Check out their website, subscribe to their newsletters, follow them on twitter and, read their books (buy them – they rely on royalties just like you).
  3. Kindle Boards – I feel a bit hypocritical here because I only go there when I want an answer to something. But I am always so impressed by the enthusiasm and honesty of those who hang out there.
  4. Survey – solicit your contact list for advice. I did this years ago when The First Decree was published and learned a lot about who was reading my novel and how popular the Young Adult epic fantasy is with adults.

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I hope this blog post has inspired you to focus on your target audience and take the time to research before you invest time and money in certain marketing tactics. It has helped me. I am planning a survey of Grimdark / adult Medieval Fantasy readers. If you’re a member of the tribe, I hope you’ll participate.

Good Writing,

Alon / elfwriter 

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books.

More on the author can be found at his website and you can sign up for his quarterly eNewsletter here.

Publishing by Popular Vote

A few months ago, I wrote about the new publishing model and shared that I have entered Kingfisher: Slave to Honor, my latest novel into the mix.

Kingfisher Cover

Briefly, Inkitt is a publisher who, through a range of analytics, bases their decision whether to publish by judging people’s responses to a novel. They define themselves as “the first reader-powered book publisher.” One hundred people downloaded the novel in an amazingly short period and some have read and left reviews. If you are one of these: THANK YOU!

Whether you have read it or not, in less than five minutes, you can help me secure a book contract:

If you downloaded the book:

  1. Please read (or skim through if you are pushed for time), answer their questions, and leave an honest review.
  2. There is a button to vote. Please vote!

If you have not downloaded the book but follow my work, please click here and vote for the book.

Kingfisher: Slave to Honor is not a Young Adult novel. It is medieval fantasy and has an edgy sliver of grimdark running through it. If you purchased the Wycaan Master series for your children, this one’s for you.

Thank you for taking a few minutes to help me realize my dream of getting Kingfisher a publishing deal. It means a lot.

Warmly,

Alon / elfwriter

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. The link above takes you to the Kindle versions. For all other eReaders, please click here.

More at http://www.alonshalev.com and on Twitter (@elfwriter).

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Happy Hobbit Day 2017

I’m sure you had this one in your calendar, right? According to wise scholars and the blissfully lost, both Bilbo Baggins and his nephew, Frodo, celebrate their birthdays on this very day. So, we should too!

I’m not too big on birthdays now that I am a grown up and somewhat jaded middle-aged adult. The conversation is so often forced as are the smiles. We try to put aside our personal stress and the terrible things happening in the world, but they hover there in the empty plastic wine glass and  the ominous pin on your mobile with a news update.

Still, we turn up and play the game. We do it because we love the people in the room, we share a common history and know these people have stepped into the breach to help us and would again without the slightest hesitation. 

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My relationship to Bilbo and Frodo is not quite like this, but I do feel a strong loyalty to a certain, pipe-smoking, tweed-wearing professor, who gave me hours of fun and anxiety as I plowed through his amazing tomes and, after he passed away, the visual creations on the big screens.

J.R.R. Tolkien was a big influence on my writing. His work encouraged me to take my time and allow the reader to get close to the character of the Wycaan Master series. I know from the emotional reaction of readers, when key figures die or do stupid things, that I have succeeded in this, and I doff my hat to the old professor.

He allows me to spend time building a world that is both magical and vivid, to set out on long journeys, to feel overawed by the evil in the world, but to keep moving forward, nonetheless. 

But he has shown me other values that extend beyond the written page. The value of struggling against evil is apparent and more important than ever. We believe that Tolkien was inspired to write The Hobbit and Lord of the Rings from his horrendous experiences in World War One. Here is a lovely interview with his grandson, Simon Tolkien. 

While this is an important trait, I would prefer to focus on another theme: that of friendship. It permeates throughout the Fellowship and these characters are tested beyond anything most of us will ever experience. I have known the camaraderie of soldiers on a combat unit. Though three decades have passed since we served, the group have got together via WhatsApp. There is something profoundly comforting in seeing the threads and conversations.

Frodo and Sam

 

 

 

 

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As we celebrate friendship and this special day for our favorite hobbits, I would like to thank you for your friendship and loyalty. While we have never ventured near Mordor together, I do appreciate those who downloaded a free copy of Kingfisher: Slave to Honor. Please read or flip through the novel and leave a review. This is how the publisher decides whether to pick up the novel and publish it. 

In case you were too busy on your own quest, here is a blog post I wrote about the fascinating process – The New Publishing Model.
Thank you for being a part of my own author’s quest. Happy Hobbit Day,

Alon

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth and five other novels in the Wycaan Master series, all released by Tourmaline Books. More information about Alon and his novels can be found here.

Download a free copy of Alon’s new medieval fantasy novel as a publisher gauges interest and reader feedback.

 

100 Free Copies of Elfwriter’s New Novel

Dear Friends,

Inkitt, a publisher, has taken an interest in my latest manuscript an edgy magical realism novel. They are offering 100 free downloadable copies and I request that you take a minute to click into the website and download a copy today.

They have a complex set of algorithms that will help them decide whether to sign me which includes how long it takes to move the 100 copies. In order to make this happen quickly, please share with friends and colleagues, especially people who enjoy magical realism.

Kingfisher: Slave To Honor – Free Novel by Alon Shalev

Thank you for your support. This is a very exciting opportunity for me.

Alon

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ALON SHALEV
At The Walls Of Galbrieth, Wycaan Master Book 1, 2013 Eric Hoffer Book Award Winner – YA Category.

Learn more about the Wycaan Master series at http://www.alonshalev.com/