Write to Market

I belong to a wonderfully supportive writer’s group where, over the years, we have struck a balance between supporting each other and offering constructive criticism to help each other improve our craft and our manuscripts. It is a multi-genre group, primarily fiction, but with poets and non-fiction.

phd091411s.gif

This week, John Putnam, one of our most successful authors, who has written several historical Western novels about the Gold Rush, explained how having taken our prior comments into account, is keeping a specific action scene. He had given it some thought and decided that it aligns with his target audience. None of us generally read Western novels and I admire how he has stuck to his guns (probably Colt 45’s or a trusty Winchester!) and, while considering our advice, has stayed focused on what his readers want and expect.

At the same meeting, a wonderful colleague mentioned how she thought some of my female characters in Kingfisher: Slave to Honor were too dark for her taste. It is a fair point and I am wondering about balancing her feedback with the fact that this manuscript is meant for a Grimdark / adult Medieval Fantasy audience (think Joe Abercrombie, Brent Weeks, George R.R. Martin). 

The concept of Write-to-Market is to know who your target audience – your readers – are and what they expect. Your mother might not like it even though she still claims you’re the greatest author ever, but then she does not buy other novels in your genre.

I listen to many podcasts, read marketing books and articles, hopefully by successful authors as I try to fathom my way through the ever-changing tools available to market the Wycaan Master series. A commonality among these authors is the need to write for those who read your books. It sounds simple, but I’ve lost count of writers who have assured me that everyone would love their novel – and I ran a writer’s marketing group for years for the California Writers Club and spoken to various forums on the topic.

It is incumbent to understand who are reading your genre, where they hang out, and what they want. How do we find that out? Here are a couple of ideas:

  1. Goodreads – the Facebook of bibliophiles has groups dedicated to genres. Hang out there and don’t just sell your books, ask good questions to mine for data you really want.
  2. Follow Successful Authors – choose 3-5 authors who are several rungs ahead of you and follow them. Check out their website, subscribe to their newsletters, follow them on twitter and, read their books (buy them – they rely on royalties just like you).
  3. Kindle Boards – I feel a bit hypocritical here because I only go there when I want an answer to something. But I am always so impressed by the enthusiasm and honesty of those who hang out there.
  4. Survey – solicit your contact list for advice. I did this years ago when The First Decree was published and learned a lot about who was reading my novel and how popular the Young Adult epic fantasy is with adults.

Trilogy - 1 

I hope this blog post has inspired you to focus on your target audience and take the time to research before you invest time and money in certain marketing tactics. It has helped me. I am planning a survey of Grimdark / adult Medieval Fantasy readers. If you’re a member of the tribe, I hope you’ll participate.

Good Writing,

Alon / elfwriter 

—————————————

Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books.

More on the author can be found at his website and you can sign up for his quarterly eNewsletter here.

Advertisements

Publishing by Popular Vote

A few months ago, I wrote about the new publishing model and shared that I have entered Kingfisher: Slave to Honor, my latest novel into the mix.

Kingfisher Cover

Briefly, Inkitt is a publisher who, through a range of analytics, bases their decision whether to publish by judging people’s responses to a novel. They define themselves as “the first reader-powered book publisher.” One hundred people downloaded the novel in an amazingly short period and some have read and left reviews. If you are one of these: THANK YOU!

Whether you have read it or not, in less than five minutes, you can help me secure a book contract:

If you downloaded the book:

  1. Please read (or skim through if you are pushed for time), answer their questions, and leave an honest review.
  2. There is a button to vote. Please vote!

If you have not downloaded the book but follow my work, please click here and vote for the book.

Kingfisher: Slave to Honor is not a Young Adult novel. It is medieval fantasy and has an edgy sliver of grimdark running through it. If you purchased the Wycaan Master series for your children, this one’s for you.

Thank you for taking a few minutes to help me realize my dream of getting Kingfisher a publishing deal. It means a lot.

Warmly,

Alon / elfwriter

——————————————————————————————————

Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. The link above takes you to the Kindle versions. For all other eReaders, please click here.

More at http://www.alonshalev.com and on Twitter (@elfwriter).

Trilogy - 1

Happy Hobbit Day 2017

I’m sure you had this one in your calendar, right? According to wise scholars and the blissfully lost, both Bilbo Baggins and his nephew, Frodo, celebrate their birthdays on this very day. So, we should too!

I’m not too big on birthdays now that I am a grown up and somewhat jaded middle-aged adult. The conversation is so often forced as are the smiles. We try to put aside our personal stress and the terrible things happening in the world, but they hover there in the empty plastic wine glass and  the ominous pin on your mobile with a news update.

Still, we turn up and play the game. We do it because we love the people in the room, we share a common history and know these people have stepped into the breach to help us and would again without the slightest hesitation. 

imgres-1

My relationship to Bilbo and Frodo is not quite like this, but I do feel a strong loyalty to a certain, pipe-smoking, tweed-wearing professor, who gave me hours of fun and anxiety as I plowed through his amazing tomes and, after he passed away, the visual creations on the big screens.

J.R.R. Tolkien was a big influence on my writing. His work encouraged me to take my time and allow the reader to get close to the character of the Wycaan Master series. I know from the emotional reaction of readers, when key figures die or do stupid things, that I have succeeded in this, and I doff my hat to the old professor.

He allows me to spend time building a world that is both magical and vivid, to set out on long journeys, to feel overawed by the evil in the world, but to keep moving forward, nonetheless. 

But he has shown me other values that extend beyond the written page. The value of struggling against evil is apparent and more important than ever. We believe that Tolkien was inspired to write The Hobbit and Lord of the Rings from his horrendous experiences in World War One. Here is a lovely interview with his grandson, Simon Tolkien. 

While this is an important trait, I would prefer to focus on another theme: that of friendship. It permeates throughout the Fellowship and these characters are tested beyond anything most of us will ever experience. I have known the camaraderie of soldiers on a combat unit. Though three decades have passed since we served, the group have got together via WhatsApp. There is something profoundly comforting in seeing the threads and conversations.

Frodo and Sam

 

 

 

 

Frodo and Sam1

 

 

 

 

As we celebrate friendship and this special day for our favorite hobbits, I would like to thank you for your friendship and loyalty. While we have never ventured near Mordor together, I do appreciate those who downloaded a free copy of Kingfisher: Slave to Honor. Please read or flip through the novel and leave a review. This is how the publisher decides whether to pick up the novel and publish it. 

In case you were too busy on your own quest, here is a blog post I wrote about the fascinating process – The New Publishing Model.
Thank you for being a part of my own author’s quest. Happy Hobbit Day,

Alon

——————————————————————————————————

Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth and five other novels in the Wycaan Master series, all released by Tourmaline Books. More information about Alon and his novels can be found here.

Download a free copy of Alon’s new medieval fantasy novel as a publisher gauges interest and reader feedback.

 

100 Free Copies of Elfwriter’s New Novel

Dear Friends,

Inkitt, a publisher, has taken an interest in my latest manuscript an edgy magical realism novel. They are offering 100 free downloadable copies and I request that you take a minute to click into the website and download a copy today.

They have a complex set of algorithms that will help them decide whether to sign me which includes how long it takes to move the 100 copies. In order to make this happen quickly, please share with friends and colleagues, especially people who enjoy magical realism.

Kingfisher: Slave To Honor – Free Novel by Alon Shalev

Thank you for your support. This is a very exciting opportunity for me.

Alon

——————-
ALON SHALEV
At The Walls Of Galbrieth, Wycaan Master Book 1, 2013 Eric Hoffer Book Award Winner – YA Category.

Learn more about the Wycaan Master series at http://www.alonshalev.com/

A Son’s Journey Begins…

It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.

imgres-2

Not my usual elfwriter blog post, but…

In a few precious months, my oldest son will graduate high school and leave home. Sure, I could tell you with pride that he will participate in a social justice gap year program prior to going to university, but for the moment, I am just stuck on the idea that he is leaving home. A car advert – father watches son drive very nice car away from the home to… – had me in tears on an airplane.

My son recently read a book that intrigued him and he could not put down. Then he asked if I would buy him a hardcover copy that he could take with him, perhaps share with friends, or reread when he feels the need.

In case you are wondering, the book is called Into the Magic Shop: A Neurosurgeon’s Quest to Discover the Mysteries of the Brain and the Secrets of the Heart by Dr. James Doty, and this got me thinking. All his life I have tried to instill a desire in my son to read. Of course, the more I pushed, the more he rebelled … just like when his darn father was as a kid. But there were times when we bonded over books.

I remember Christopher Paolini’s Inheritance series, as we stood in line at midnight in Borders waiting for the next book, and the delight when the bookseller, seeing him literally falling asleep on his feet as he swayed and leaned against me, snuck the only autographed copy into his hands. He sleepily declared he would stay up all night reading it, before falling asleep in the car and then in his bed, tightly hugging the book.

Pele w:Eragon

My son holding his autographed copy.

Then there were the Harry Potter series, a rite-of-passage for many parents and children. I am thrilled that we were a family during this exciting moment in time.

And, of course, there was his crucial role in the writing of the Wycaan Master series. He was the inspiration that led me to write the series and for six summers he listened and offered sound feedback around the campfire in the ancient redwood forests.

DSCN0193

Writing the 1st novel – a family effort!

Summer 2015 Reading Book 6

Reading Book 6 in the summer of 2015. End of an era.

But his request is not about the books that were, but the books that are and will be. So I am asking for your help: what are the books that influenced and guided you when you left your parents’ home?

Here are a few from my time at college that I am thinking of including:

  1. Zen and the Art of Motorcycle Maintenance – Robert Persig.
  2. The Tao of Poo – Benjamin Hoff
  3. Jonathan Livingston Seagull – Richard Bach.
  4. Iron John – Robert Bly.

imgres-3imgres-4imgres-5imgres-6

I am particularly interested in books for a young man, but am happy to corollate a list that is more specific for young women as well. Please share the books that influenced you when you were that age in the comments below.

Thank you,

An Apprehensive Father.

——————————————————————————————————

Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. The link above takes you to the Kindle versions. For all other eReaders, please click here.

More at http://www.alonshalev.com and on Twitter (@elfwriter).

Doing It For The Kids

Since the US elections, living in the People’s Republic of Berkeley and working for a Human Rights organization, life feels very intense. Conversations are heavy and the TV follows Rachel Maddow and her colleagues. This is not lost on my teenager kids and their friends.

It has been a tough political coming-of-age as my sons avidly watched the primaries, election and inauguration, seeing the emergence of a political entity that is the opposite of the values we have shared with them. They have friends who are people of color, female, and LGBT.

I told a friend that I am considering leaving the epic fantasy world and returning to social justice-themed novels such as The Accidental Activist and Unwanted Heroes, which I wrote a decade ago. One is about the abuse perpetrated by multinational corporations and the other about war veterans and their struggle. I have another completed draft that is gathering dust about gay rights. Her response surprised me.

She said that young people deserve the escape route that my books offer, that I sending powerful messages about the value of friendship, the abuse and responsibility of leadership, and about racism and tolerance.

Sac Flame 2

I am driven to share my values and beliefs with my children and their friends. Working with millennials for almost a decade, I felt privileged to have the opportunity to be a role model and challenge students to questions their values and those around them. For years after Hurricane Katrina, I took students to New Orleans, not just to help rebuild, but to bear witness to the stories of those who were racially discriminated against.

But my children, and many young readers of the Wycaan Master series, deserve an opportunity to grow up and enjoy their childhood, teenage and college years. I am not suggesting they should be oblivious to, or shielded from, what is happening. But they need outlets to balance this.

Opening a book, getting invested in a series, can be memorable and powerful experience. It offers readers of all ages, a chance to soar to a different land, to make friends and cheer on characters who take risks and face great challenges, a chance to dream.

images-7

It is not just the children and young adults. I should not feel bad that I spend a portion of my time watching sport and reading fiction myself. We all need to become involved and aware – this is the greatest lesson from this election cycle and an imperative going forward – but we all need to seek balance in our lives.

So, as you look at your schedule for the coming week, why not reserve time for a hot bath, a glass of wine, and a good novel?

Alon @elfwriter.

——————————————————————————————————

Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. The link above takes you to the Kindle versions. For all other eReaders, please click here

More at http://www.alonshalev.com and on Twitter (@elfwriter).

Return of the Writer

It has been over three months since my accident and over three months since I can finally sit at my desk, my leg at an angle that is relatively comfortable. Many people assumed that the time away from work was probably an excellent opportunity to write. It never happened: the drugs, the pain, and the depression, meant I was unable to create. Sure I could tweet and blog, and ensure that we kept the launch of Calhei No More to the rearranged schedule, but I discovered writing apparently needs a certain energy.

imgres

Apparently? You would think that after nine novels (and a couple of others unpublished) I would know that by now, but I don’t. Writing (the creative aspect of penning new material) has always come easy for me and I find time early in the morning, late at night, on the plane, etc. I have always claimed that I can write anywhere and under almost any conditions. Once I am in a rhythm, I can produce 100,000 words in a hundred days – to quote Anne Lamott as a “shitty first draft” – and I will write most of it at my desk, which is in the kitchen shared with three other humans and a dog. I swivel my chair around and, voila, I am at the dinner table, ready to play father/husband/slave to said canine.

I was excited last weekend to sit, for the first time since the accident, without the brace on my leg at my desk. I fondly cleared the accumulated detritus and wiped down the grimy keyboard. Then I sat down and wrote a chapter in about 90 minutes – old style.

Leonid_Pasternak_001

I can’t speak for the quality of the chapter, but even if it all gets cut, the exhilaration of that time was worth it: kind of how one feels after a good gym workout, delivering a great speech or presentation, reaching the top of a summit, or any task that requires muscle or memory retention, constant practice, and focus.

There are no excuses for not writing if you want to become an author and remain relevant. I have always been skeptical of people who need their writing hut in the middle of the forest, smudged for good energy, and the moon in a specific phase, but when I sat at my desk for the first time in three months, it felt good.

Old muses flowed, writing muscles flexed and I became so happy. I cannot yet work out, walk my dog, or play tennis with my boys. That will come with patience and disciplined attention to the physical therapist. But the author in me is an integral part of who I am.

And the author is back!

Happy MLK Day to all. 

——————————————————————————————————

Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. Calhei No More is the final novel in the series and was released in November 2016.

More at http://www.alonshalev.com and on Twitter (@elfwriter).