Write to Market

I belong to a wonderfully supportive writer’s group where, over the years, we have struck a balance between supporting each other and offering constructive criticism to help each other improve our craft and our manuscripts. It is a multi-genre group, primarily fiction, but with poets and non-fiction.

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This week, John Putnam, one of our most successful authors, who has written several historical Western novels about the Gold Rush, explained how having taken our prior comments into account, is keeping a specific action scene. He had given it some thought and decided that it aligns with his target audience. None of us generally read Western novels and I admire how he has stuck to his guns (probably Colt 45’s or a trusty Winchester!) and, while considering our advice, has stayed focused on what his readers want and expect.

At the same meeting, a wonderful colleague mentioned how she thought some of my female characters in Kingfisher: Slave to Honor were too dark for her taste. It is a fair point and I am wondering about balancing her feedback with the fact that this manuscript is meant for a Grimdark / adult Medieval Fantasy audience (think Joe Abercrombie, Brent Weeks, George R.R. Martin). 

The concept of Write-to-Market is to know who your target audience – your readers – are and what they expect. Your mother might not like it even though she still claims you’re the greatest author ever, but then she does not buy other novels in your genre.

I listen to many podcasts, read marketing books and articles, hopefully by successful authors as I try to fathom my way through the ever-changing tools available to market the Wycaan Master series. A commonality among these authors is the need to write for those who read your books. It sounds simple, but I’ve lost count of writers who have assured me that everyone would love their novel – and I ran a writer’s marketing group for years for the California Writers Club and spoken to various forums on the topic.

It is incumbent to understand who are reading your genre, where they hang out, and what they want. How do we find that out? Here are a couple of ideas:

  1. Goodreads – the Facebook of bibliophiles has groups dedicated to genres. Hang out there and don’t just sell your books, ask good questions to mine for data you really want.
  2. Follow Successful Authors – choose 3-5 authors who are several rungs ahead of you and follow them. Check out their website, subscribe to their newsletters, follow them on twitter and, read their books (buy them – they rely on royalties just like you).
  3. Kindle Boards – I feel a bit hypocritical here because I only go there when I want an answer to something. But I am always so impressed by the enthusiasm and honesty of those who hang out there.
  4. Survey – solicit your contact list for advice. I did this years ago when The First Decree was published and learned a lot about who was reading my novel and how popular the Young Adult epic fantasy is with adults.

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I hope this blog post has inspired you to focus on your target audience and take the time to research before you invest time and money in certain marketing tactics. It has helped me. I am planning a survey of Grimdark / adult Medieval Fantasy readers. If you’re a member of the tribe, I hope you’ll participate.

Good Writing,

Alon / elfwriter 

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books.

More on the author can be found at his website and you can sign up for his quarterly eNewsletter here.

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Publishing by Popular Vote

A few months ago, I wrote about the new publishing model and shared that I have entered Kingfisher: Slave to Honor, my latest novel into the mix.

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Briefly, Inkitt is a publisher who, through a range of analytics, bases their decision whether to publish by judging people’s responses to a novel. They define themselves as “the first reader-powered book publisher.” One hundred people downloaded the novel in an amazingly short period and some have read and left reviews. If you are one of these: THANK YOU!

Whether you have read it or not, in less than five minutes, you can help me secure a book contract:

If you downloaded the book:

  1. Please read (or skim through if you are pushed for time), answer their questions, and leave an honest review.
  2. There is a button to vote. Please vote!

If you have not downloaded the book but follow my work, please click here and vote for the book.

Kingfisher: Slave to Honor is not a Young Adult novel. It is medieval fantasy and has an edgy sliver of grimdark running through it. If you purchased the Wycaan Master series for your children, this one’s for you.

Thank you for taking a few minutes to help me realize my dream of getting Kingfisher a publishing deal. It means a lot.

Warmly,

Alon / elfwriter

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. The link above takes you to the Kindle versions. For all other eReaders, please click here.

More at http://www.alonshalev.com and on Twitter (@elfwriter).

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Flights of Fantasy: Grounded in Reality

At a book event in the summer, I was asked who I would most like to meet. I think my audience expected me to say J. R, R. Tolkien, Terry Brooks, or any one of a dozen fantasy authors that I look up to in awe. I admitted I would like to meet them all, but if I only have one choice, I would not choose an epic fantasy author.

If I could meet only one person from my Heroes/Heroines list, it would be Malala Yousafzai. I wrote a blog post a while back about her – She is Malala and I am Crying – so I will not write here why she is such an amazing woman. I have the honor of serving and meeting incredibly brave people who risk everything for a better world. There are also people in positions of privilege who leverage their resources to create a better world – I would love to meet Melinda and Bill Gates or Warren Buffet, for example.

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We as fantasy readers and authors have the privilege to live in two worlds, the real and the world created by the author we are reading, or the world we have built as authors. As fun as the latter is, we have an obligation not to ignore the former.

A reader told me last month how much she enjoyed my social justice themed novels: The Accidental Activist and Unwanted Heroes. She said that perhaps in this political environment, I should be focusing on that genre rather than my elves and dwarves.

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I know this person and am sure she did not intend to rebuke me, but it did strike a cord. I work in the human rights environment and writing fantasy has offered a balance to the intensity of the day job that consumes so much of my waking hours. Even if the six-figure book deal and movie rights landed in my lap tomorrow, I do not think I would want to turn my back on the inspirational grantee-partners I advocate for every day.

It is a tough balance to maintain, but I think we all need to find it or we risk getting burnt out. I hope we all find a way to make this a better world for ourselves, our children and all people in the world. But to maintain momentum, we each need our escape: family, walking the dog, a good book, TV, the gym.

Many  find it in the company of elves and dwarves, It was intentional that I included issues of power, gender and racial discrimination, addiction, violence and other issues, that are sprinkled throughout the Wycaan Master series. I was writing these books for my sons as they grew into young men and always wanted them aware of a society’s flaws.

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Reading Book 6 in the summer of 2015. End of an era.

I do not feel I need to explain why I write fantasy in this troubled world, though this blog post is evidence that apparently I do. I feel comfortable with a foot in each world, balancing myself to deal with the challenges and uncertainties of two precarious worlds.

I wish you good balance too.

Alon / elfwriter

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. The link above takes you to the Kindle versions. For all other eReaders, please click here.

More at http://www.alonshalev.com and on Twitter (@elfwriter).

Download a FREE copy of Alon’s latest novel, Kingfisher: Slave to Honor, as publisher gauges interest – http://bit.ly/2sq72DG. Help secure a book contract by reading and leaving a review. 

 

 

A Painful Letter to Those Who Download Pirated Novels

Dear Fans,

Yes, it seems strange to open such a letter with this salutation, but I can only conclude that if you are tempted to illegally download one of my books for free from any of an alarming number of websites now offering such a dishonorable service, then you must enjoy my novels.

I’m going to divide you into one of two groups. Please bear with me.

  • If you truly cannot afford the $2.99 for most of my novels, then please go ahead. While volunteering at (I think) Project Homeless Connect, I talked with a boy (I think he was 11 or 12 years old) who said he loved that the service offered books to take, but he wished there was more about elves and dwarves. I went and gave him a copy of At The Walls Of Galbrieth and would have given him the whole series if I had brought copies in my backpack. My then 8-year-old once begged me to give a homeless man (a poet we discovered) a copy of The Accidental Activist, after they had a wonderful conversation and the man had told him how much he enjoyed reading and writing.

 

  • If you can afford to buy my books, and I believe most of you can, I am not going to lecture you. I just want you to know that I poured years into each book, that I drove myself to write the highest quality possible, relentlessly edited and nurtured each book into existence. Just because someone is offering you something for free, doesn’t mean you should take it. That goes for music, movies and novels. Like so many artists, I am not wealthy. I am Mr. Average-American who works hard to put food on his family’s table and wonder if he will ever be able to retire. I am probably no different from you.

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So next time you see the advert for a free copy of someone’s novel, please take a moment to consider before you click and download. Go to Amazon or Barnes and Noble, Apple (ibooks), Smashwords, or wherever you purchase a novel and consider the 99c – $2.99 that will show respect for those who toiled to produce that work, those who keep producing the stories you enjoy.

And if you have already illegally downloaded a copy of one of my books and feel bad – I FORGIVE YOU. Perhaps consider buying a copy and gifting it to someone, whether it is one of my political novels to a disillusioned non-Trump supporter, or a young adult who loves a coming-of-age novel and would benefit from seeing the strength of true friendship.

Please reblog or send this post on to others to raise awareness of this issue. It is not as important as helping those who have suffered from earthquakes, fire, or ethnic cleansing, but it is another wrong that we can right.

Thank you,

Alon / elfwriter

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth and five other novels in the Wycaan Master series, all released by Tourmaline Books. More information about Alon and his novels can be found here.

Download a free copy (offered with author’s consent!) of Alon’s new medieval fantasy novel as a publisher gauges interest and reader feedback.

 

 

 

Happy Hobbit Day 2017

I’m sure you had this one in your calendar, right? According to wise scholars and the blissfully lost, both Bilbo Baggins and his nephew, Frodo, celebrate their birthdays on this very day. So, we should too!

I’m not too big on birthdays now that I am a grown up and somewhat jaded middle-aged adult. The conversation is so often forced as are the smiles. We try to put aside our personal stress and the terrible things happening in the world, but they hover there in the empty plastic wine glass and  the ominous pin on your mobile with a news update.

Still, we turn up and play the game. We do it because we love the people in the room, we share a common history and know these people have stepped into the breach to help us and would again without the slightest hesitation. 

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My relationship to Bilbo and Frodo is not quite like this, but I do feel a strong loyalty to a certain, pipe-smoking, tweed-wearing professor, who gave me hours of fun and anxiety as I plowed through his amazing tomes and, after he passed away, the visual creations on the big screens.

J.R.R. Tolkien was a big influence on my writing. His work encouraged me to take my time and allow the reader to get close to the character of the Wycaan Master series. I know from the emotional reaction of readers, when key figures die or do stupid things, that I have succeeded in this, and I doff my hat to the old professor.

He allows me to spend time building a world that is both magical and vivid, to set out on long journeys, to feel overawed by the evil in the world, but to keep moving forward, nonetheless. 

But he has shown me other values that extend beyond the written page. The value of struggling against evil is apparent and more important than ever. We believe that Tolkien was inspired to write The Hobbit and Lord of the Rings from his horrendous experiences in World War One. Here is a lovely interview with his grandson, Simon Tolkien. 

While this is an important trait, I would prefer to focus on another theme: that of friendship. It permeates throughout the Fellowship and these characters are tested beyond anything most of us will ever experience. I have known the camaraderie of soldiers on a combat unit. Though three decades have passed since we served, the group have got together via WhatsApp. There is something profoundly comforting in seeing the threads and conversations.

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As we celebrate friendship and this special day for our favorite hobbits, I would like to thank you for your friendship and loyalty. While we have never ventured near Mordor together, I do appreciate those who downloaded a free copy of Kingfisher: Slave to Honor. Please read or flip through the novel and leave a review. This is how the publisher decides whether to pick up the novel and publish it. 

In case you were too busy on your own quest, here is a blog post I wrote about the fascinating process – The New Publishing Model.
Thank you for being a part of my own author’s quest. Happy Hobbit Day,

Alon

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth and five other novels in the Wycaan Master series, all released by Tourmaline Books. More information about Alon and his novels can be found here.

Download a free copy of Alon’s new medieval fantasy novel as a publisher gauges interest and reader feedback.

 

Happy Eragon Day!

It’s true! August 26 has been designated Eragon Day. I’m not sure who decides such things, but fourteen years ago, on this very day, Christopher Paolini realized Eragon, the first in an incredibly rich series that would turn a generation onto epic fantasy.

The four-book trilogy (every fan remembers the thrill at some point in the middle of the third book when they realized it wasn’t going to end and another 800 pages of Eragon would have to be written) provided a magically bonding experience for my family, and stands along with Harry Potter and Lord of the Rings in Shalev family history.

My sons and I devoured every book: pouring over every word, listening to the audio versions on vacation, and watching the (only!!!!) movie. And yes, as loyal fans, we loved the movie even if it was not the greatest. Come on Peter Jackson – work your magic here, sir!

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When Paolini released Brisingr, my then 10-year-old son stood defiantly at the front of the line in our local Borders (RIP), falling asleep on his feet literally as the clock approached midnight. I will never forget the lady who was working there, encouraging him to stay awake and hang on. At exactly midnight, she put a copy that she had hidden under the counter into his hands and whispered that he should buy that very copy. It was the only book in the store that Christopher Paolini had personally signed. Five minutes later, my son was fast asleep in the car clutching his autographed copy by his hero who was barely ten years older than him.

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My son holding his autographed copy at the midnight release… a priceless moment!

I wrote a while back that Paolini must be one of the most underrated authors and shared that he disproved a number of important assumptions:

1. The young generation will read 400-page novels if the material is gripping enough.

2. They will read rich descriptions, convoluted plots, and identify with characters that are deep, vulnerable, and profoundly human (or elf or dwarf).

3.  They will thrive on a high level of language.

4. Tolkien might still be king, but he has good company. Paolini is young. His level of craft is only going to improve and that is an exciting prospect.

I have to admit to selfish disappointment when Paolini decided to stop writing after Book 4 and go to college. He had every right to want that rite-of-passage experience and, as a loyal follower, I had no right to resent him that.

I owe Christopher Paolini a lot.

As my sons and I bonded over the Inheritance series, a seed was sown. We sat together to write our own epic fantasy novel. At The Walls Of Galbrieth went on to win the 2013 Eric Hoffer Book Award for YA and was a Grand Prize Finalist. Every summer for the next five years, I read the new manuscript to my sons while we camped under redwood trees that could have graced Alagaesia.

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Writing At The Walls Of Galbrieth – a family effort!

The uncompromising standards that these fierce young editors applied to our work was harvested from the lessons learned from reading the Inheritance Series. Earlier this month, I took my boys (now 18 & 14 and towering over me) on our annual camping trip. I read them the first 150+ pages of Kingfisher: Slave to Honor (minus a few adult scenes) and their edits were sharp and erudite. I am extremely proud of them (I know, I am totally objective!).

Summer 2015 Reading Book 6

Reading Book 6 in the summer of 2015. End of an era.

So Christopher, if by any chance you ever read this: Thank you, as a reader, a fan, and a father. How about Book 5?

While on the topic of Kingfisher: Slave to Honor, you can help me with a publisher (Inkitt) who is interested in the book. Please go to http://bit.ly/2ttpqt9 and download for FREE, this new medieval fantasy novel. The publisher is gauging interest by analyzing how much you read and by your honest review.

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Thank you for your support. Who knows, maybe Peter Jackson will one day make a movie of it because of your help. A boy can dream, no?  

Happy Eragon Day!

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth and five other novels all released by Tourmaline Books. Through August, all ebooks are 99 cents each.

Downloaded your #FREE copy of Kingfisher: Slave to Honor – http://bit.ly/2ttpqt9 – the new magical realism novel by award-winning Alon Shalev? Publisher gauging interest by analytics including how much read and your honest review.

More about the author at alonshalev.com.

Summer Reading Binge – August Only!

It’s that time of year again: Tourmaline Books has reduced the entire Wycaan Master series to just $0.99 for each book throughout August.

This a great time to introduce a young person to Seanchai and his friends. I wrote these books for my sons who were 11 and 8 when the first came out. They were 16 and 13 when the final book was published.

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This is how it all began – deep in a redwood forest in 2011.

Summer 2015 Reading Book 6

Reading Book 6 in the summer of 2015. End of an era.

While At The Walls Of Galbrieth won the Young Adult category of the Eric Hoffer Book Award, I am not sure what proportion of readers are in the 11-18 age range. Perhaps they are less likely to interact with an author on social media. Still, I am delighted every time I hear of a teen who has enjoyed the series.

Please click on the book cover to buy your 99c copy of each book and, if I might request, please leave a review on Amazon when you finish. It’s a huge help for me.

Thank you for your support. Enjoy the summer.
Alon

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