YA Epic Fantasy Readers and The Ebook Revolution

Last week’s post, Sex and Swords, generated a lot of great comments and a sound discussion. In the post, I wondered whether the author I was comparing myself to was selling more books than me because his audience are adults. Given that both of us sell more ebooks than tree books, am I likely to sell less books because young adults do not have the access to ebook readers that adults enjoy? Wait a moment  I need to tell my sons to get off screens and go play…

I wrote a post on another blog a couple of years ago and have taken material from there for this. There are a number of authors who have become bestsellers riding the ebook revolution. Amanda HockingJ.A. Konrath, and my own marketing guru, John Locke. But none of these fine people write for young adults (10-18 year old) – my primary market for the Wycaan Master series.

teenelectronic_396Laura Hazard Owen recently wrote: “The children’s and young adult e-book market faces special challenges not shared by the adult market, new research shows. And teens are slow to adopt ebooks, in part because they do not see ebooks as a social technology and they think there are too many restrictions on sharing digital titles.”

She reached her conclusion based on two online surveys commissioned by PubTrack Consumer towards the end of last year who surveyed 1,000 teenagers and 1,000 parents of pre-teens. The details of the survey can be found here – Children’s Publishing Goes Digital.   There are some interesting theories and statistics here. Firstly, youngsters are extremely social and want to share their books with friends and e-book technology is perceived as too restrictive. This is changing now and Amazon has been quick to identify this need. I thought that perhaps the teens did not have access to comfortable ebook readers. The majority has cell phones, but I am not including this. 60% of those surveyed receive technology from their parents as the latter upgrade.

images-7Ms. Hazard Owen makes another excellent point It is not just young adults propelling YA books like the Hunger Games trilogy onto ebook bestseller lists:

– 30-44-year-olds constitute 28 % of YA print book sales and 32 % of YA ebook sales.

-18-29-year-olds buy the most YA books, purchasing 31% of YA print sales and 35% of YA ebook sales.

Making a decision to invest in the YA fantasy ebook market doesn’t look as attractive as genres aimed at adults, but this is going to change as more young people receive the necessary devices. Also, the realization that the YA market goes not from 12-18, but 12-44 year olds make for a more encouraging prospect.

images-1A final interesting point is that this age group is more likely to buy a book because of a recommendation on a social network. Perhaps this prompted Amazon to make the investment to purchase Goodreads.

Now, please excuse me, this 49-year-old is going to read The Hunger Games, recommended to me by my 14-year-old son.

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Alon Shalev writes social justice-themed novels and YA epic fantasy. He swears there is a connection. His latest books include: Unwanted Heroes and the 2013 Eric Hoffer Book Award for YA – At The Walls Of Galbrieth. Alon tweets at @alonshalevsf and @elfwriterFor more about the author, check out his website.

       

Young Adults and the E-book Revolution

I have entered my Young Adult epic fantasy novel into the Amazon Breakthrough Novel Award. My plan is if I do fall at some point to send submissions to about 20 agents and try to publish in the conventional way.

If this does not succeed, I assumed that I would then join the e-book revolution and hope to create enough splash to be picked up in the footsteps of Amanda Hocking and J.A. Konrath. I have read closely John Locke’s successful business model and would love to try it.

But today something hit me. Do young adults (10-18 year old) – my primary market for my epic fantasy series – read their books on e-Readers?

recently wrote: “The children’s and young adult e-book market faces special challenges not shared by the adult market, new research shows. And teens are slow to adopt e-books, in part because they do not see e-books as a social technology and they think there are too many restrictions on sharing digital titles.”

She reached her conclusion based on two online surveys commissioned by  PubTrack Consumer towards the end of last year who surveyed 1,000 teenagers and 1,000 parents of pre-teens. The details of the survey can be found here –  “Children’s Publishing Goes Digital.”

There are some interesting theories and statistics here. Firstly, youngsters are extremely social and want to share their books with friends and e-book technology is perceived as too restrictive. I thought that perhaps the teens did not have access to comfortable e-book readers. The majority has cell phones, but I am not including this. 60% of those surveyed receive technology from their parents as the latter upgrade.

makes another excellent point It is not just young adults propelling YA books like the Hunger Games trilogy onto e-book bestseller lists:

– 30-44-year-olds constitute 28 % of YA print book sales and 32 % of YA e-book sales. -18-29-year-olds buy the most YA books, purchasing 31% of YA print sales and 35% of YA e-book sales.

Making a decision to invest in the YA fantasy e-book market doesn’t look as attractive as for genres aimed at adults, but this is going to change as more young people receive the necessary devices. Also, the realization that the YA market goes not from 12-18, but 12-44 year olds make for a more encouraging prospect.

A final interesting point is that this age group is more likely to buy a book because of a recommendation on a social network.

Now, please excuse me, this 47-year-old is going to read The Hunger Games, recommended to me by my 13-year-old son.

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He has written two fantasy novels and the first will enter the Amazon Breakthrough Novel Award in January 2012. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (@elfwriter).

Earth Magic – A Gardener’s Tale

It is with great excitement that A Gardener’s Tale, my first novel written over 10 years ago, has been picked up by Three Clover Press. It received a professional edit and new cover, and is leaner if not meaner, but certainly tighter and lighter (sorry, I enjoyed that).

My publisher generously commissioned Claudia McKinney, who designed Amanda Hocking’s book covers, to design a new cover. I love it! Befitting the new e-book economics, A Gardener’s Tale is on sale for $2.99.

A Gardener’s Tale – new cover

While this is not a fantasy novel, there is a profound theme running through of the power of the earth. Here is the pitch:

The garden has seen it all – the cruel events of a thousand years of the struggle between the Pagan religions and Christianity in rural England. A Gardener’s Tale follows two years in the lives of a village and the stranger who comes into their community. As the villagers fear for the breakdown of their community, they discover an ancient path that brings them together.

A Gardener’s Tale  tells of an English aristocratic family now tragically dispersed and of a village community falling apart. Birth, love, death and rebirth remain its never-ending cycle, which includes the magic of nature, the purity of love and the power of true friendship in the hands of a gardener who can harness them all.

I am very proud to have received the following critique from Vivianne Crowley, a Pagan High Priestess, who was recognized as one of the leaders of the Wicca movement in Britain. Vivianne actually grew up near the New Forest in England where this story takes place.

A beautiful and elegiac evocation of a timeless Britain and of a man of the ancient ways of the earth who brings peace and healing where the flames of persecution once burned.

Thank you to Lloyd Lofthouse at Three Clover Press for his patient support, to Claudia for an amazing book cover, and Zorica Gojkovic for her hard work editing this edition.

Let me know what you think of the cover and the book. I love receiving feedback.

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. More on Alon Shalev at http://www.alonshalev.com/ and on Twitter (#alonshalevsf).