Tag Archives: business model

Stuck Between A Forest and a Big Corporation.

Tourmaline Books has agreed to upload the ebook versions of the Wycaan Master series to Smashwords making it available for all tablets and ebook platforms. Up until now, you could only buy the electronic version of the novels through Amazon and read them on a Kindle app.

This decision was made as a concession to me rather than based upon any viable business strategy. Amazon offers a wonderful deal for the publisher and author to go exclusive with them – higher royalties, opportunities for exposure through various marketing campaigns, and, of course, the name of the biggest book store in the world. Varying sources have Amazon dominating over 70% of the book market.

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There is a love/hate relationship between Amazon and the publishing world and there are plenty of articles covering this. Balancing this, as mentioned, Amazon has offered a business model that helps smaller publishers and independent author. One of my fellow writers once said – If you succeed with Amazon then you will think they are great. If you are not succeeding, well, it is nice to have someone to blame.

I have written extensively about my passion for ebooks. It is easier to read for those of us who have acquiesced to reading glasses, easy to carry a library around when traveling, and being instantly able to buy the next book in the series. It also helps those who cannot pay $25 for a hardcover.

But more than this, it is a decision about humanity’s future on this planet. Hopefully, you believe in climate change, but even those who don’t usually acknowledge that we need lots of trees in order to … well breathe.

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I am not dissing the tree book. I collect signed hardcovers of my favorite authors and these books adorn every corner of our house. For a guy who suffers from dust allergies, this is quite a compromise and I love having them there.

Amazon has been nothing but good for me. It has highlighted my books on several occasions, twice leading to a huge surge in sales. However, I am wary of any monopoly. Having lived for two decades respectively in two small countries, I enjoy that there is plenty of competition in the US, that companies are forced to offer high levels of product and customer service, and that the consumer always has a choice.

I do worry that Amazon has considerable power when you are part of the exclusive program, though I do not subscribe to the many stories that circulate. One of my friends, a member of the California Writer’s Club (CWC) and a successful Amazon author, once said that Amazon has rules, and everyone who signs on, agrees to them. In her opinion, those who break the rules and are discovered are the ones who are bitter, as it is difficult to make your case. I’m not sure if this is different from any other business transaction.

Having said all this, I do love Smashwords. Its founder, Mark Coker, is a Bay Area legend and visionary in the book community, and unselfishly offers himself to speak at book clubs, conferences, writers groups, and CWC events. The link above takes you to articles he has written for The Huffington Post).

The technology is simple (for the low tech individual like me I mean, not the engineers who designed it, I’m sure) – the author/publisher submits a ‘clean’ manuscript, which is put through their “meat grinder” which produces ebooks compatible with all the industry ebook platforms. Given that Smashwords is from the Bay Area, I am sure it produces only gluten-free editions!

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Whether the decision to work with Smashwords will make Tourmaline Books more money or not remains to be seen, but I appreciate their flexibility to allow me to continue to expand my ebook market and make an environmental decision that supports diversity within the market. I deeply appreciate they respect my values.

The future is bright for ebooks. It needs to be. As far as we know, Earth is the only planet with literature.

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For those of you interested in my books and read with eReaders other than Kindle, the Wycaan Master series can be downloaded by clicking on the relevant book title:

At The Walls Of Galbrieth – winner of the 2013 Eric Hoffer YA Book Award,

The First Decree

Ashbar – Wycaan Master Book 3

Sacrificial Flame

From Ashes They Rose

Calhei No More.

However you read the Wycaan Master series, I thank you for your readership and fellowship.

Happy 2017,

Alon

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. Calhei No More is the final novel in the series and was released in November 2016.

More at http://www.alonshalev.com and on Twitter (@elfwriter).

Rise of the Short Novel

I am a fast writer. I can have a 100k manuscript written in 100 days, but it is, to quote Anne Lamott, ‘a shitty first draft’. I then go through a three-month editing process before seeing to my editor. She then takes two months process with a professional editor, another month or two of rewrites based on her feedback, a final round with the editor, and then a beta reader or two.

A high quality novel takes time. It takes a huge amount of effort and creativity. The process needs to be respected.

The novel now shares the shelf with the novella, the short story and flash fiction. Numerous writers have explained to me the lure and skill in writing any of these shorter forms. There is a need for succinctness in descriptions, plot, and the need to hook the reader immediately. I get it. Not my cup of tea, but I understand that there are other aspects to the craft that appeal to people.

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But there is also the Churn Mill. It is becoming common to meet writers who proudly announce they are writing a novel a month…or week, and that this is an integral part of their business model. The plan is basically to have a long backlist of books: 20, 50, 100… and hope to hook a reader to one book that will infuse them with desire to buy the other 99.

My issue is not with them having a business plan. There is no shame in writing for money. But I am uncomfortable with the way they are treating their readers. It should never be all about the numbers, not if we are considering ourselves artists, and not if ever want to betray our readers.

I wrote about how Terry Brooks appreciates his audience. I saw this week, after Daniel Arenson posted some news on his Facebook page, how he took the trouble to answer his readers’ questions and to thank them. These are authors who, I am sure, know they must bind their readers to them for business reasons, but who genuinely enjoy engaging with the people who invest money and time in their books.

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Terry Brooks

My readers know I love writing full-length novels. The first draft can be up to 120,000 words long and after my editor has worked her magic, the word count hovers just under the 100,00 word mark.

A novel allows the reader to travel to another world, to get to know characters intimately, see how they develop, and build a friendship with them. It allows the reader to escape and live for a while in a fantasy world.

There is something rich and emotionally investing in reading a full-length novel and a series. I can define periods of my life as I traveled through Shannara, Alagaesia, and Middle Earth. They are milestones that illuminate certain times.

I will forever be grateful to Christopher Paolini who wrote his Eragon books at the perfect time for me to share with my sons, a bond we will always have, and that laid the foundation for their companionship through the Wycaan Master series. Whenever we are on the road together and see a beautiful vista, one of us murmurs Alagaesia, and we all nod.

Summer 2015 Reading Book 6

Reading Book 6 in the summer of 2015. End of an era.

Enough said.

Finally, thank you to everyone who participated in the April sale. I appreciate your support and hope you will enjoy the entire series. Please: take a few minutes and leave reviews for the books you read on Amazon or Goodreads. Reviews are critical for the author and I thank you in advance for helping.

Have a good week, everyone.

Alon

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. The link above takes you to the Kindle versions. For all other eReaders, please click here.

More at http://www.alonshalev.com and on Twitter (@elfwriter).

 

 

Young Adults and the E-book Revolution

I have entered my Young Adult epic fantasy novel into the Amazon Breakthrough Novel Award. My plan is if I do fall at some point to send submissions to about 20 agents and try to publish in the conventional way.

If this does not succeed, I assumed that I would then join the e-book revolution and hope to create enough splash to be picked up in the footsteps of Amanda Hocking and J.A. Konrath. I have read closely John Locke’s successful business model and would love to try it.

But today something hit me. Do young adults (10-18 year old) – my primary market for my epic fantasy series – read their books on e-Readers?

recently wrote: “The children’s and young adult e-book market faces special challenges not shared by the adult market, new research shows. And teens are slow to adopt e-books, in part because they do not see e-books as a social technology and they think there are too many restrictions on sharing digital titles.”

She reached her conclusion based on two online surveys commissioned by  PubTrack Consumer towards the end of last year who surveyed 1,000 teenagers and 1,000 parents of pre-teens. The details of the survey can be found here –  “Children’s Publishing Goes Digital.”

There are some interesting theories and statistics here. Firstly, youngsters are extremely social and want to share their books with friends and e-book technology is perceived as too restrictive. I thought that perhaps the teens did not have access to comfortable e-book readers. The majority has cell phones, but I am not including this. 60% of those surveyed receive technology from their parents as the latter upgrade.

makes another excellent point It is not just young adults propelling YA books like the Hunger Games trilogy onto e-book bestseller lists:

– 30-44-year-olds constitute 28 % of YA print book sales and 32 % of YA e-book sales. -18-29-year-olds buy the most YA books, purchasing 31% of YA print sales and 35% of YA e-book sales.

Making a decision to invest in the YA fantasy e-book market doesn’t look as attractive as for genres aimed at adults, but this is going to change as more young people receive the necessary devices. Also, the realization that the YA market goes not from 12-18, but 12-44 year olds make for a more encouraging prospect.

A final interesting point is that this age group is more likely to buy a book because of a recommendation on a social network.

Now, please excuse me, this 47-year-old is going to read The Hunger Games, recommended to me by my 13-year-old son.

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He has written two fantasy novels and the first will enter the Amazon Breakthrough Novel Award in January 2012. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (@elfwriter).