Write to Market

I belong to a wonderfully supportive writer’s group where, over the years, we have struck a balance between supporting each other and offering constructive criticism to help each other improve our craft and our manuscripts. It is a multi-genre group, primarily fiction, but with poets and non-fiction.

phd091411s.gif

This week, John Putnam, one of our most successful authors, who has written several historical Western novels about the Gold Rush, explained how having taken our prior comments into account, is keeping a specific action scene. He had given it some thought and decided that it aligns with his target audience. None of us generally read Western novels and I admire how he has stuck to his guns (probably Colt 45’s or a trusty Winchester!) and, while considering our advice, has stayed focused on what his readers want and expect.

At the same meeting, a wonderful colleague mentioned how she thought some of my female characters in Kingfisher: Slave to Honor were too dark for her taste. It is a fair point and I am wondering about balancing her feedback with the fact that this manuscript is meant for a Grimdark / adult Medieval Fantasy audience (think Joe Abercrombie, Brent Weeks, George R.R. Martin). 

The concept of Write-to-Market is to know who your target audience – your readers – are and what they expect. Your mother might not like it even though she still claims you’re the greatest author ever, but then she does not buy other novels in your genre.

I listen to many podcasts, read marketing books and articles, hopefully by successful authors as I try to fathom my way through the ever-changing tools available to market the Wycaan Master series. A commonality among these authors is the need to write for those who read your books. It sounds simple, but I’ve lost count of writers who have assured me that everyone would love their novel – and I ran a writer’s marketing group for years for the California Writers Club and spoken to various forums on the topic.

It is incumbent to understand who are reading your genre, where they hang out, and what they want. How do we find that out? Here are a couple of ideas:

  1. Goodreads – the Facebook of bibliophiles has groups dedicated to genres. Hang out there and don’t just sell your books, ask good questions to mine for data you really want.
  2. Follow Successful Authors – choose 3-5 authors who are several rungs ahead of you and follow them. Check out their website, subscribe to their newsletters, follow them on twitter and, read their books (buy them – they rely on royalties just like you).
  3. Kindle Boards – I feel a bit hypocritical here because I only go there when I want an answer to something. But I am always so impressed by the enthusiasm and honesty of those who hang out there.
  4. Survey – solicit your contact list for advice. I did this years ago when The First Decree was published and learned a lot about who was reading my novel and how popular the Young Adult epic fantasy is with adults.

Trilogy - 1 

I hope this blog post has inspired you to focus on your target audience and take the time to research before you invest time and money in certain marketing tactics. It has helped me. I am planning a survey of Grimdark / adult Medieval Fantasy readers. If you’re a member of the tribe, I hope you’ll participate.

Good Writing,

Alon / elfwriter 

—————————————

Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books.

More on the author can be found at his website and you can sign up for his quarterly eNewsletter here.

Advertisements

Author Interview – Winterview!

Thank you to my colleague, author K. J Harrowick for taking the time to interview and post this. Good luck with the Winterview series and for making our winter a little less cold and dark. 

bloodflower_banner-1

Perhaps there is no better time to stay home and warm, snuggling with a good book. Hang in there, everyone: Summer is Coming. 

——————————————————————————————————

Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books.

More at http://www.alonshalev.com and on Twitter (@elfwriter).

Trilogy - 1

 

 

 

 

The Gift of Escape

T’is the season of goodwill, so first, happy holidays and may you and yours enjoy a new year of good health, love and friendship, and the realization of whatever goals you dream of. Thank you for supporting my writing and for your wonderful feedback and encouraging messages. I treasure each and every one of you. 

This eNewsletter started out as a shameless plug to entice you to buy paperback copies of the Wycaan Master series as gifts for your dear ones, especially young adults. If you live in the San Francisco Bay Area, I am happy to try and meet, to sign and inscribe a personal message.

But as I wrote it, this message became something quite different.

Asif reading series

2017 has been a tough year for most people, but I want to focus on those who are coming-of-age, It is difficult for any young person to be oblivious to what is happening in this country or abroad. The world is a darker, more violent place, where selfish self-interest seems to cast a depressing shadow over all.

Where can a young person look for inspiration and respite? I am not advocating for them being cocooned and oblivious to those who cry out for help or to ignore the injustices around them. But in a world of 24-hour news on every platform, the millennial and Gen Z are growing up fast…too fast. This is about gender, color and sexual preference. This involves everyone. My sons are white and straight (as far as I know), but their friends transcend these definitions.

Frodo and Sam1

Think back to a time you lost yourself in a book series. Did you ride the dragons with Eragon and Brom? Accompany Frodo and Sam into Mordor? Whatever the novels that come to mind, think back and remember how it consumed you for a precious few weeks or months. Recall the heroes and companions along the way and what they taught you.

When I wrote the Wycaan Master series, I did so with a strong impulse to impart certain values to my sons. I wanted them to value friendship, honor, to be aware of the responsibility and abuse of leadership. I desired that they be aware of inequality and intolerance. I learned early on that lecturing them is the least effective method and I harnessed their love of stories to share what I wanted to convey.

These values are as relevant today as they were back then and they are under assault now with a greater intensity than I could have imagined when we sat under the majestic redwoods in 2011 and first summoned the Wycaan Masters.

DSCN0193 Taking a journey through a book series remains a memorable and powerful experience for people of all ages. It offers the reader an opportunity to step back for a while, to soar to a new land, bond with characters who take on great challenges in the name of the very values we want to believe in. It is a chance to dream, to be by yourself but never alone.

 So, as we enter the season of gift giving, perhaps consider giving a present of an epic fantasy series. Whether it is the Wycaan Master books or others, it will be appreciated long after the holidays lights are extinguished and the Starbucks’ Peppermint Mocha removed from its menu!

th-1 

Here is a review on Amazon by someone who calls herself Mother-of-Four:

My almost 12 year old son read this book for his summer book review project (prior to 6th grade). This is his review:

Seanchai, an elf is living in a world in which human rule, dwarves hide in the mountains and elves are slaves. Seanchai is trying to recreate a great alliance between men, elves and dwarves in the land of Odessiya. The emperor does not want Seanchai to recreate the alliance and sends out men to attack Seanchai and his companions. Seanchai takes safe harbor with a woman named Mhari who teaches him the ways of Wycaan’s. Mhari is the last of the Wycaan’s. They are great masters of magic and great storytellers. His friends are captured at the walls of Galbrieth. Seanchai and Mhari go and save them and take down the garrison. In this book, Seanchai successfully recreates part of the alliance. In the next book, he will hopefully bring the dwarves to join the alliance.

At the Walls of Galbrieth teaches you about the good and bad things in life. I think Seanchai is an interesting character, because he always has to choose between his friends and his destiny but no matter what anyone tells him he always chooses his friends. I like this book because each and every one of its characters have their own secrets. I like this book because it fills you with curiosity and you never know what will happen next. This medieval fantasy story is filled with action, suspense, and adventure, it is entertaining and interesting, and it teaches about friendship, and loyalty. I couldn’t put it down.

This is why I write!

Happy Holidays and thank you for your support, 

Alon

——————————————————————————————————

Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all published by Tourmaline Books. The link above takes you to the Kindle versions. For all other eReaders, please click here

Learn more about Alon Shalev and his novels here and download a free copy of his latest novel as a publisher gauges interest – . Help secure a book contract by reading and leaving an honest review.

Kingfisher Cover

Happy Eragon Day!

It’s true! August 26 has been designated Eragon Day. I’m not sure who decides such things, but fourteen years ago, on this very day, Christopher Paolini realized Eragon, the first in an incredibly rich series that would turn a generation onto epic fantasy.

The four-book trilogy (every fan remembers the thrill at some point in the middle of the third book when they realized it wasn’t going to end and another 800 pages of Eragon would have to be written) provided a magically bonding experience for my family, and stands along with Harry Potter and Lord of the Rings in Shalev family history.

My sons and I devoured every book: pouring over every word, listening to the audio versions on vacation, and watching the (only!!!!) movie. And yes, as loyal fans, we loved the movie even if it was not the greatest. Come on Peter Jackson – work your magic here, sir!

imgres-4

When Paolini released Brisingr, my then 10-year-old son stood defiantly at the front of the line in our local Borders (RIP), falling asleep on his feet literally as the clock approached midnight. I will never forget the lady who was working there, encouraging him to stay awake and hang on. At exactly midnight, she put a copy that she had hidden under the counter into his hands and whispered that he should buy that very copy. It was the only book in the store that Christopher Paolini had personally signed. Five minutes later, my son was fast asleep in the car clutching his autographed copy by his hero who was barely ten years older than him.

Pele w:Eragon

My son holding his autographed copy at the midnight release… a priceless moment!

I wrote a while back that Paolini must be one of the most underrated authors and shared that he disproved a number of important assumptions:

1. The young generation will read 400-page novels if the material is gripping enough.

2. They will read rich descriptions, convoluted plots, and identify with characters that are deep, vulnerable, and profoundly human (or elf or dwarf).

3.  They will thrive on a high level of language.

4. Tolkien might still be king, but he has good company. Paolini is young. His level of craft is only going to improve and that is an exciting prospect.

I have to admit to selfish disappointment when Paolini decided to stop writing after Book 4 and go to college. He had every right to want that rite-of-passage experience and, as a loyal follower, I had no right to resent him that.

I owe Christopher Paolini a lot.

As my sons and I bonded over the Inheritance series, a seed was sown. We sat together to write our own epic fantasy novel. At The Walls Of Galbrieth went on to win the 2013 Eric Hoffer Book Award for YA and was a Grand Prize Finalist. Every summer for the next five years, I read the new manuscript to my sons while we camped under redwood trees that could have graced Alagaesia.

DSCN0193

Writing At The Walls Of Galbrieth – a family effort!

The uncompromising standards that these fierce young editors applied to our work was harvested from the lessons learned from reading the Inheritance Series. Earlier this month, I took my boys (now 18 & 14 and towering over me) on our annual camping trip. I read them the first 150+ pages of Kingfisher: Slave to Honor (minus a few adult scenes) and their edits were sharp and erudite. I am extremely proud of them (I know, I am totally objective!).

Summer 2015 Reading Book 6

Reading Book 6 in the summer of 2015. End of an era.

So Christopher, if by any chance you ever read this: Thank you, as a reader, a fan, and a father. How about Book 5?

While on the topic of Kingfisher: Slave to Honor, you can help me with a publisher (Inkitt) who is interested in the book. Please go to http://bit.ly/2ttpqt9 and download for FREE, this new medieval fantasy novel. The publisher is gauging interest by analyzing how much you read and by your honest review.

Kingfisher Cover

Thank you for your support. Who knows, maybe Peter Jackson will one day make a movie of it because of your help. A boy can dream, no?  

Happy Eragon Day!

——————————————————————————————————

Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth and five other novels all released by Tourmaline Books. Through August, all ebooks are 99 cents each.

Downloaded your #FREE copy of Kingfisher: Slave to Honor – http://bit.ly/2ttpqt9 – the new magical realism novel by award-winning Alon Shalev? Publisher gauging interest by analytics including how much read and your honest review.

More about the author at alonshalev.com.

Depth of Character

THERE ARE NO SPOILERS HERE:

A while ago I read the first two books in The First Law Trilogy by Joe Abercrombie. I remember planning to write a blog post then on the author’s use of character, but somehow other topics rose to my attention. I am now three-quarters through the third, and just as enthralled.

Joe Abercrombie

Sometimes when I’m really enjoying a book, I’ll read a sentence or paragraph and just wonder: how can someone’s head be wired in such a way that they’d come up with that? Joe Abercrombie epitomizes this ability to keep it unique.

But it is his characters that amaze me. It is impossible to identify one protagonist – there are several. The danger in doing this is that each must be compelling or else the reader will flip through a section to return to the more favored characters. This does not happen with Abercrombie – each protagonist is capable of holding his or her own space. Their voices are completely different, backed by their own personal flaws and challenges. If you are looking for character tropes, this is simply not the place. If you want the perfect hero, look elsewhere. But perhaps because of their flaws, we can connect with them. For a medieval fantasy novel, or any similar sub genre, this is a brave move, but Abercrombie does it perfectly.

Characters Acerombie

Even minor characters manage to claim their unique places. All the Named Ones are memorable, one of Glokta’s muscle men has an incredible vocabulary, and there are so many more. It is to Abercrombie’s credit, that there are simply no throwaway characters. That is a testament of hard work. 

Another brave move is to break the rules. A member of the Berkeley Writers Group wrote a piece in which she includes considerable internal monologue, italicized to make it clear who is speaking. Her editor suggested cutting it as this is not conventional, But when she read this second version to the group, we lamented the intimacy we had with the character and the author feared the protagonist had lost her voice. 

Joe Abercrombie Quote

Abercrombie does this brilliantly with Glokta and his internal dialogue. If he just used it to show the character’s emotions, one could say there are other ways to achieve this – body language for example, but Abercrombie offers much more.

The best example is when he is trying to share the rumors of an imminent invasion and compares brilliantly his bosses’ leadership to a ship that sinks in a storm, interlacing the internal monologue to match the self-interested, derisive comments of his superior.

In addition, Abercrombie has the ability to offer such succinct lines that convey so much. There are a few examples here. 

Abercrombie Quote 2

What compelled me to write this blog post – I don’t usually review other authors – is the thrill I feel when I read someone who is expanding the craft. We often refer to the way we write as the craft (I think Stephen King was the man who introduced this to me) and we all look to improve the nuts and bolts of our work. When you take your own craft seriously, you look at the masters with awe and try to learn from them. 

In pass blogs I have mentioned such authors as Tolkien, Terry Brooks, Christopher Paolini, Terry Pratchett, as the masters of our genre. From my perspective, Joe Abercrombie can unapologetically take his place at the table.

Finally, thank you to those who are helping my new medieval fantasy manuscript, Kingfisher: Slave to Honor find a publisher by downloading a free copy. The publisher is interested, but I need you now to read  it (they are measuring how many pages you turn and whether you leave a review. It is very exciting and I thank you for your support.

Kingfisher Cover

Warmly,

Alon
——————————————————————————————————

Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls Of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. The link above takes you to the Kindle versions – all ebooks are 99c each for August. For all other eReaders, please click here.

Download a #FREE copy of Alon’s latest novel, Kingfisher: Slave to Honor, as publisher gauges interest – http://bit.ly/2sq72DG

More about the author at http://www.alonshalev.com and on Twitter (@elfwriter).

 

Summer Reading Binge – August Only!

It’s that time of year again: Tourmaline Books has reduced the entire Wycaan Master series to just $0.99 for each book throughout August.

This a great time to introduce a young person to Seanchai and his friends. I wrote these books for my sons who were 11 and 8 when the first came out. They were 16 and 13 when the final book was published.

DSCN0193

This is how it all began – deep in a redwood forest in 2011.

Summer 2015 Reading Book 6

Reading Book 6 in the summer of 2015. End of an era.

While At The Walls Of Galbrieth won the Young Adult category of the Eric Hoffer Book Award, I am not sure what proportion of readers are in the 11-18 age range. Perhaps they are less likely to interact with an author on social media. Still, I am delighted every time I hear of a teen who has enjoyed the series.

Please click on the book cover to buy your 99c copy of each book and, if I might request, please leave a review on Amazon when you finish. It’s a huge help for me.

Thank you for your support. Enjoy the summer.
Alon

Wycaan Master 1 Just Front CoverThe First Decree-hi resolutionAshbar front cover

Sacrificial Flame Cover Hi ResBook 5 Cover FINALCalhei No More_full res2 (4)

 

 

 

A Son’s Journey Begins…

It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.

imgres-2

Not my usual elfwriter blog post, but…

In a few precious months, my oldest son will graduate high school and leave home. Sure, I could tell you with pride that he will participate in a social justice gap year program prior to going to university, but for the moment, I am just stuck on the idea that he is leaving home. A car advert – father watches son drive very nice car away from the home to… – had me in tears on an airplane.

My son recently read a book that intrigued him and he could not put down. Then he asked if I would buy him a hardcover copy that he could take with him, perhaps share with friends, or reread when he feels the need.

In case you are wondering, the book is called Into the Magic Shop: A Neurosurgeon’s Quest to Discover the Mysteries of the Brain and the Secrets of the Heart by Dr. James Doty, and this got me thinking. All his life I have tried to instill a desire in my son to read. Of course, the more I pushed, the more he rebelled … just like when his darn father was as a kid. But there were times when we bonded over books.

I remember Christopher Paolini’s Inheritance series, as we stood in line at midnight in Borders waiting for the next book, and the delight when the bookseller, seeing him literally falling asleep on his feet as he swayed and leaned against me, snuck the only autographed copy into his hands. He sleepily declared he would stay up all night reading it, before falling asleep in the car and then in his bed, tightly hugging the book.

Pele w:Eragon

My son holding his autographed copy.

Then there were the Harry Potter series, a rite-of-passage for many parents and children. I am thrilled that we were a family during this exciting moment in time.

And, of course, there was his crucial role in the writing of the Wycaan Master series. He was the inspiration that led me to write the series and for six summers he listened and offered sound feedback around the campfire in the ancient redwood forests.

DSCN0193

Writing the 1st novel – a family effort!

Summer 2015 Reading Book 6

Reading Book 6 in the summer of 2015. End of an era.

But his request is not about the books that were, but the books that are and will be. So I am asking for your help: what are the books that influenced and guided you when you left your parents’ home?

Here are a few from my time at college that I am thinking of including:

  1. Zen and the Art of Motorcycle Maintenance – Robert Persig.
  2. The Tao of Poo – Benjamin Hoff
  3. Jonathan Livingston Seagull – Richard Bach.
  4. Iron John – Robert Bly.

imgres-3imgres-4imgres-5imgres-6

I am particularly interested in books for a young man, but am happy to corollate a list that is more specific for young women as well. Please share the books that influenced you when you were that age in the comments below.

Thank you,

An Apprehensive Father.

——————————————————————————————————

Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. The link above takes you to the Kindle versions. For all other eReaders, please click here.

More at http://www.alonshalev.com and on Twitter (@elfwriter).