Stuck Between A Forest and a Big Corporation.

Tourmaline Books has agreed to upload the ebook versions of the Wycaan Master series to Smashwords making it available for all tablets and ebook platforms. Up until now, you could only buy the electronic version of the novels through Amazon and read them on a Kindle app.

This decision was made as a concession to me rather than based upon any viable business strategy. Amazon offers a wonderful deal for the publisher and author to go exclusive with them – higher royalties, opportunities for exposure through various marketing campaigns, and, of course, the name of the biggest book store in the world. Varying sources have Amazon dominating over 70% of the book market.

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There is a love/hate relationship between Amazon and the publishing world and there are plenty of articles covering this. Balancing this, as mentioned, Amazon has offered a business model that helps smaller publishers and independent author. One of my fellow writers once said – If you succeed with Amazon then you will think they are great. If you are not succeeding, well, it is nice to have someone to blame.

I have written extensively about my passion for ebooks. It is easier to read for those of us who have acquiesced to reading glasses, easy to carry a library around when traveling, and being instantly able to buy the next book in the series. It also helps those who cannot pay $25 for a hardcover.

But more than this, it is a decision about humanity’s future on this planet. Hopefully, you believe in climate change, but even those who don’t usually acknowledge that we need lots of trees in order to … well breathe.

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I am not dissing the tree book. I collect signed hardcovers of my favorite authors and these books adorn every corner of our house. For a guy who suffers from dust allergies, this is quite a compromise and I love having them there.

Amazon has been nothing but good for me. It has highlighted my books on several occasions, twice leading to a huge surge in sales. However, I am wary of any monopoly. Having lived for two decades respectively in two small countries, I enjoy that there is plenty of competition in the US, that companies are forced to offer high levels of product and customer service, and that the consumer always has a choice.

I do worry that Amazon has considerable power when you are part of the exclusive program, though I do not subscribe to the many stories that circulate. One of my friends, a member of the California Writer’s Club (CWC) and a successful Amazon author, once said that Amazon has rules, and everyone who signs on, agrees to them. In her opinion, those who break the rules and are discovered are the ones who are bitter, as it is difficult to make your case. I’m not sure if this is different from any other business transaction.

Having said all this, I do love Smashwords. Its founder, Mark Coker, is a Bay Area legend and visionary in the book community, and unselfishly offers himself to speak at book clubs, conferences, writers groups, and CWC events. The link above takes you to articles he has written for The Huffington Post).

The technology is simple (for the low tech individual like me I mean, not the engineers who designed it, I’m sure) – the author/publisher submits a ‘clean’ manuscript, which is put through their “meat grinder” which produces ebooks compatible with all the industry ebook platforms. Given that Smashwords is from the Bay Area, I am sure it produces only gluten-free editions!

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Whether the decision to work with Smashwords will make Tourmaline Books more money or not remains to be seen, but I appreciate their flexibility to allow me to continue to expand my ebook market and make an environmental decision that supports diversity within the market. I deeply appreciate they respect my values.

The future is bright for ebooks. It needs to be. As far as we know, Earth is the only planet with literature.

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For those of you interested in my books and read with eReaders other than Kindle, the Wycaan Master series can be downloaded by clicking on the relevant book title:

At The Walls Of Galbrieth – winner of the 2013 Eric Hoffer YA Book Award,

The First Decree

Ashbar – Wycaan Master Book 3

Sacrificial Flame

From Ashes They Rose

Calhei No More.

However you read the Wycaan Master series, I thank you for your readership and fellowship.

Happy 2017,

Alon

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. Calhei No More is the final novel in the series and was released in November 2016.

More at http://www.alonshalev.com and on Twitter (@elfwriter).

Deeper than a Joke

There is a joke going round the Internet:

A teenager visits his uncle and is impressed to see the older man’s den is decked out with epic fantasy memorabilia. There are boxed figures of elves and dwarves, swords on walls, a couple of helmets and more. The boy walks along a wall lined with complete book collections of every greatest series.

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He abruptly stops. “Uncle, you have so many books from every famous author, but you are missing books from the biggest of them all?”

His uncle looked up surprised. “Tolkien?” he said. “Of course I have them all.”

“No,” his nephew persisted. “You only have the first Hobbit book. There are three.”

Now to be clear: I love the Peter Jackson movies, every one of them, and can’t wait to go this week to the final Hobbit movie. I have just lovingly brought my eldest son and wife up to date on the fourth series of Game of Thrones, the TV series, even though they both languish in reading Book 1. I am one of the 15,000 who signed the famous petition demanding a third Sword of Truth series from ABC and, just between us, mourn that Christopher Paolini’s Inheritance series never spawned more than one movie.

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Having said this, I do wonder whether we are nurturing a generation who are defining epic fantasy based upon the movie, rather than the book. When we watched the final episode of the fourth Game of Thrones series, something happened that was hinted about throughout the books (please no spoilers in the comments). Yet both my wife and son were perplexed, because the movies/TV series is never going to be able to capture the intricacies and subtleties.

This week, we became a three-eReader family. It was a big decision, but an acceptance of the times. If I want my sons to read books, I need to bring them in a medium they expect – on screens.

My Wycaan Master series, which, I assume, is read mostly by young adults, continues to sell far more ebooks rather than tree books. My eldest is excited to see the Maze Runner movie, having loved reading the books. That is, I feel, how it should be.

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But I also know that a new generation of Tolkien troopers, Goodkind groupies, and Dashner disciples, will grow up basing their experiences on the movies…and I can’t help feeling there is something missing.

Have a great week – enjoy the final Hobbit movie.

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, The First Decree, and Ashbar – Wycaan Master Book 3 – all released by Tourmaline Books. His latest novel is Sacrificial Flame, the fourth in the series.

Shalev is also the author of three social justice-themed novels including Unwanted Heroes. He swears there is a connection. More at http://www.alonshalev.com and on Twitter (@elfwriter). Hang out with Alon on Google+

 

Who is Reading Epic Fantasy?

I’m reading a series of books about marketing my novels. They each prioritize a central marketing principle: Know Your Target Audience.

I realize, being relatively new to the epic fantasy scene that I don’t know who these people are. I have never frequented conventions or even chat groups online. When I go to social occasions, I often ask people what are you reading right now, because sports and politics can only go so far – and real men don’t discuss work or family (as a new immigrant to the US that’s what I was told).

But when I ask the question, people rarely say epic fantasy. During the days of Harry Potter, the Inheritance series, and now The Hunger Games, a man could come out of the library closet because his children were reading them and he was showing himself to be an in-touch father.

So here is my request. If you read epic fantasy, please answer as many of the following questions as you have patience for.

1. How old are you?

2. Are you male or female?

3. Where do you live?

4. Did you finish High School / Bachelors Degree / Masters Degree?

5. What is your profession?

6. Are you active on Facebook, Twitter, Google+, read and comment on blogs?

7. What do you look for in an epic fantasy book?

8. Do you read books on an eReader or as a hardcover/paperback? (if both, please assign a ratio).

9. How many books do you read a month?

10. Who is your favorite epic fantasy author? Why?

One last favor if I may. Please pass this on to friends and family who you think might read epic fantasy and ask them to mention your name as referral. I would like to offer the first 20 people who refer 3 responders to the survey an eBook of either:

The Accidental Activist  or

A Gardener’s Tale

Thank you for your help. I will publish the results if I can get 50 responses.

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He has written two fantasy novels and the first reached the Quarter Finals of  the Amazon Breakthrough Novel Award as of March 2012. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (@elfwriter).