Write to Market

I belong to a wonderfully supportive writer’s group where, over the years, we have struck a balance between supporting each other and offering constructive criticism to help each other improve our craft and our manuscripts. It is a multi-genre group, primarily fiction, but with poets and non-fiction.

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This week, John Putnam, one of our most successful authors, who has written several historical Western novels about the Gold Rush, explained how having taken our prior comments into account, is keeping a specific action scene. He had given it some thought and decided that it aligns with his target audience. None of us generally read Western novels and I admire how he has stuck to his guns (probably Colt 45’s or a trusty Winchester!) and, while considering our advice, has stayed focused on what his readers want and expect.

At the same meeting, a wonderful colleague mentioned how she thought some of my female characters in Kingfisher: Slave to Honor were too dark for her taste. It is a fair point and I am wondering about balancing her feedback with the fact that this manuscript is meant for a Grimdark / adult Medieval Fantasy audience (think Joe Abercrombie, Brent Weeks, George R.R. Martin). 

The concept of Write-to-Market is to know who your target audience – your readers – are and what they expect. Your mother might not like it even though she still claims you’re the greatest author ever, but then she does not buy other novels in your genre.

I listen to many podcasts, read marketing books and articles, hopefully by successful authors as I try to fathom my way through the ever-changing tools available to market the Wycaan Master series. A commonality among these authors is the need to write for those who read your books. It sounds simple, but I’ve lost count of writers who have assured me that everyone would love their novel – and I ran a writer’s marketing group for years for the California Writers Club and spoken to various forums on the topic.

It is incumbent to understand who are reading your genre, where they hang out, and what they want. How do we find that out? Here are a couple of ideas:

  1. Goodreads – the Facebook of bibliophiles has groups dedicated to genres. Hang out there and don’t just sell your books, ask good questions to mine for data you really want.
  2. Follow Successful Authors – choose 3-5 authors who are several rungs ahead of you and follow them. Check out their website, subscribe to their newsletters, follow them on twitter and, read their books (buy them – they rely on royalties just like you).
  3. Kindle Boards – I feel a bit hypocritical here because I only go there when I want an answer to something. But I am always so impressed by the enthusiasm and honesty of those who hang out there.
  4. Survey – solicit your contact list for advice. I did this years ago when The First Decree was published and learned a lot about who was reading my novel and how popular the Young Adult epic fantasy is with adults.

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I hope this blog post has inspired you to focus on your target audience and take the time to research before you invest time and money in certain marketing tactics. It has helped me. I am planning a survey of Grimdark / adult Medieval Fantasy readers. If you’re a member of the tribe, I hope you’ll participate.

Good Writing,

Alon / elfwriter 

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books.

More on the author can be found at his website and you can sign up for his quarterly eNewsletter here.

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Stuck Between A Forest and a Big Corporation.

Tourmaline Books has agreed to upload the ebook versions of the Wycaan Master series to Smashwords making it available for all tablets and ebook platforms. Up until now, you could only buy the electronic version of the novels through Amazon and read them on a Kindle app.

This decision was made as a concession to me rather than based upon any viable business strategy. Amazon offers a wonderful deal for the publisher and author to go exclusive with them – higher royalties, opportunities for exposure through various marketing campaigns, and, of course, the name of the biggest book store in the world. Varying sources have Amazon dominating over 70% of the book market.

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There is a love/hate relationship between Amazon and the publishing world and there are plenty of articles covering this. Balancing this, as mentioned, Amazon has offered a business model that helps smaller publishers and independent author. One of my fellow writers once said – If you succeed with Amazon then you will think they are great. If you are not succeeding, well, it is nice to have someone to blame.

I have written extensively about my passion for ebooks. It is easier to read for those of us who have acquiesced to reading glasses, easy to carry a library around when traveling, and being instantly able to buy the next book in the series. It also helps those who cannot pay $25 for a hardcover.

But more than this, it is a decision about humanity’s future on this planet. Hopefully, you believe in climate change, but even those who don’t usually acknowledge that we need lots of trees in order to … well breathe.

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I am not dissing the tree book. I collect signed hardcovers of my favorite authors and these books adorn every corner of our house. For a guy who suffers from dust allergies, this is quite a compromise and I love having them there.

Amazon has been nothing but good for me. It has highlighted my books on several occasions, twice leading to a huge surge in sales. However, I am wary of any monopoly. Having lived for two decades respectively in two small countries, I enjoy that there is plenty of competition in the US, that companies are forced to offer high levels of product and customer service, and that the consumer always has a choice.

I do worry that Amazon has considerable power when you are part of the exclusive program, though I do not subscribe to the many stories that circulate. One of my friends, a member of the California Writer’s Club (CWC) and a successful Amazon author, once said that Amazon has rules, and everyone who signs on, agrees to them. In her opinion, those who break the rules and are discovered are the ones who are bitter, as it is difficult to make your case. I’m not sure if this is different from any other business transaction.

Having said all this, I do love Smashwords. Its founder, Mark Coker, is a Bay Area legend and visionary in the book community, and unselfishly offers himself to speak at book clubs, conferences, writers groups, and CWC events. The link above takes you to articles he has written for The Huffington Post).

The technology is simple (for the low tech individual like me I mean, not the engineers who designed it, I’m sure) – the author/publisher submits a ‘clean’ manuscript, which is put through their “meat grinder” which produces ebooks compatible with all the industry ebook platforms. Given that Smashwords is from the Bay Area, I am sure it produces only gluten-free editions!

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Whether the decision to work with Smashwords will make Tourmaline Books more money or not remains to be seen, but I appreciate their flexibility to allow me to continue to expand my ebook market and make an environmental decision that supports diversity within the market. I deeply appreciate they respect my values.

The future is bright for ebooks. It needs to be. As far as we know, Earth is the only planet with literature.

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For those of you interested in my books and read with eReaders other than Kindle, the Wycaan Master series can be downloaded by clicking on the relevant book title:

At The Walls Of Galbrieth – winner of the 2013 Eric Hoffer YA Book Award,

The First Decree

Ashbar – Wycaan Master Book 3

Sacrificial Flame

From Ashes They Rose

Calhei No More.

However you read the Wycaan Master series, I thank you for your readership and fellowship.

Happy 2017,

Alon

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. Calhei No More is the final novel in the series and was released in November 2016.

More at http://www.alonshalev.com and on Twitter (@elfwriter).