Stuck Between A Forest and a Big Corporation.

Tourmaline Books has agreed to upload the ebook versions of the Wycaan Master series to Smashwords making it available for all tablets and ebook platforms. Up until now, you could only buy the electronic version of the novels through Amazon and read them on a Kindle app.

This decision was made as a concession to me rather than based upon any viable business strategy. Amazon offers a wonderful deal for the publisher and author to go exclusive with them – higher royalties, opportunities for exposure through various marketing campaigns, and, of course, the name of the biggest book store in the world. Varying sources have Amazon dominating over 70% of the book market.

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There is a love/hate relationship between Amazon and the publishing world and there are plenty of articles covering this. Balancing this, as mentioned, Amazon has offered a business model that helps smaller publishers and independent author. One of my fellow writers once said – If you succeed with Amazon then you will think they are great. If you are not succeeding, well, it is nice to have someone to blame.

I have written extensively about my passion for ebooks. It is easier to read for those of us who have acquiesced to reading glasses, easy to carry a library around when traveling, and being instantly able to buy the next book in the series. It also helps those who cannot pay $25 for a hardcover.

But more than this, it is a decision about humanity’s future on this planet. Hopefully, you believe in climate change, but even those who don’t usually acknowledge that we need lots of trees in order to … well breathe.

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I am not dissing the tree book. I collect signed hardcovers of my favorite authors and these books adorn every corner of our house. For a guy who suffers from dust allergies, this is quite a compromise and I love having them there.

Amazon has been nothing but good for me. It has highlighted my books on several occasions, twice leading to a huge surge in sales. However, I am wary of any monopoly. Having lived for two decades respectively in two small countries, I enjoy that there is plenty of competition in the US, that companies are forced to offer high levels of product and customer service, and that the consumer always has a choice.

I do worry that Amazon has considerable power when you are part of the exclusive program, though I do not subscribe to the many stories that circulate. One of my friends, a member of the California Writer’s Club (CWC) and a successful Amazon author, once said that Amazon has rules, and everyone who signs on, agrees to them. In her opinion, those who break the rules and are discovered are the ones who are bitter, as it is difficult to make your case. I’m not sure if this is different from any other business transaction.

Having said all this, I do love Smashwords. Its founder, Mark Coker, is a Bay Area legend and visionary in the book community, and unselfishly offers himself to speak at book clubs, conferences, writers groups, and CWC events. The link above takes you to articles he has written for The Huffington Post).

The technology is simple (for the low tech individual like me I mean, not the engineers who designed it, I’m sure) – the author/publisher submits a ‘clean’ manuscript, which is put through their “meat grinder” which produces ebooks compatible with all the industry ebook platforms. Given that Smashwords is from the Bay Area, I am sure it produces only gluten-free editions!

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Whether the decision to work with Smashwords will make Tourmaline Books more money or not remains to be seen, but I appreciate their flexibility to allow me to continue to expand my ebook market and make an environmental decision that supports diversity within the market. I deeply appreciate they respect my values.

The future is bright for ebooks. It needs to be. As far as we know, Earth is the only planet with literature.

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For those of you interested in my books and read with eReaders other than Kindle, the Wycaan Master series can be downloaded by clicking on the relevant book title:

At The Walls Of Galbrieth – winner of the 2013 Eric Hoffer YA Book Award,

The First Decree

Ashbar – Wycaan Master Book 3

Sacrificial Flame

From Ashes They Rose

Calhei No More.

However you read the Wycaan Master series, I thank you for your readership and fellowship.

Happy 2017,

Alon

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. Calhei No More is the final novel in the series and was released in November 2016.

More at http://www.alonshalev.com and on Twitter (@elfwriter).

RELEASED! From Ashes They Rose

Dear Friends,
Thank you! Thank You! Thank you! Whether you are a keen reader of the Wycaan Master series, follow my Elfwriter blog or twitter sites, are members of the California Writer’s Club or the Berkeley Writer’s Circle, or whether you are just some poor soul who keeps bumping into this optimistic writer with a propensity to gaze up at the mountains or out to sea…Thank You!

Today, Tourmaline Books released From Ashes They Rose, the fifth Wycaan Master novel. Every time I have a book released, it feels surreal. The excitement and pride are as fresh as they were when the award-winning At The Walls Of Galbrieth, was released five years ago.

Book 5 Cover FINAL
The first few days of a book release are critical to its trajectory, so please consider purchasing the paperback here and the e-book here. In celebration of the release, Tourmaline Books has made the first three novels available as e-books for 99 cents each. This sale will only continue until after the weekend. Please click on the book cover below for the link to each book.

Wycaan Master 1 Just Front CoverThe First Decree-hi resolution Ashbar front cover

Finally, a quick thank you to the amazing team who supported me:

Monica Buntin, my editor, who makes sense of the jumble of words I send her.

William Kenney, for the cover design, artwork, and vision. He has an amazing capacity to create something beautiful out of the vague ideas I throw at him.

Jeny and Rutchie at The Fast Fingers, who format the book with such professionalism and are willing to let me bug them every week or so (okay, maybe more!).

Ariela, Pele & Asif – my family, who have the patience to listen to every first draft and endure the silences when I travel far away in the land of Odessiya.

I hope From Ashes They Rose lives up to its predecessors. It does take on a more complex hue, but as we say in the elven tongue: C’est la vie.  Once read, please consider leaving a review on Goodreads and Amazon.

Thank you again for your support. Good Reading!

Alon Shalev.
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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and four more novels in the Wycaan Master Series – all released by Tourmaline Books. From Ashes They Rose, is the latest in the series. The story continues.

Shalev is also the author of three social justice-themed novels including Unwanted Heroes. He swears there is a connection. More at http://www.alonshalev.com and on Twitter (@elfwriter). Hang out with Alon on Google+