Tag Archives: Amazon

Putting the THANKS in Thanksgiving

Last week Amazon held a KDP 3-Day Promotion of At The Walls Of Galbrieth. I put a lot of work into this and hoped you enjoyed the blog posts, the tweets, and the messages .  I received a lot of requests to share results, especially from the amazing friends, many of whom I have never met, but who sent out emails, retweets, +1’s (Google+), and spread the word on Facebook.

I wish to thank over 4,300 people who downloaded At The Walls Of Galbrieth – surely it couldn’t all have been my mother? My author rank broke into the top 10,000 and, for a short while, I held the top rank in three fantasy categories.

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If you have enjoyed the read, please check out The First Decree and Ashbar. Also take a few minutes to post a review on Amazon. I am learning how important it is to have many reviews ands how it impacts Amazon’s decision who to promote.

While this has been a virtual effort, we will celebrate a year when the second and third books came out and the first won a national award. If you live in the San Francisco Bay Area, please join me at the super-cool Games of Berkeley on December 15 – details here.

Have a great Thanksgiving,

Alon

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, The First Decree, and Ashbar – Wycaan Master Book 3 – all released by Tourmaline Books. Shalev is also the author of three social justice-themed novels including Unwanted Heroes. He swears there is a connection. More at http://www.alonshalev.com and on Twitter (@elfwriter).

The Journey Just Gets Better

It has been quite a week with the release of Ashbar – Wycaan Master Book 3. I am feeling slightly stunned by the closure of the first trilogy. Like At The Walls Of Galbrieth and The First Decree, Ashbar is a self contained story as well as the third in a series.

Ashbar front cover

There is a lot of closure, though not enough to stop the next trilogy from beginning, and I feel a certain sense of forlorn, perhaps as a parent feels when their children leave the nest.  I know the remedy to this – plunge into writing the next book. As the wise saying goes: “One trilogy closes, another opens.”

Thank you to everyone who bought Ashbar over the weekend and enabled it to pick up a credible ranking. Please let me know what you thought of it, once read, and leave a review on Amazon. I am surprised at how important these reviews are in terms of trackable purchasing actions and sales ranks. If you have not yet bought it, please invest the $2.99 this week, to help move it to a higher ranking.

I just want to take a moment and thank the incredible support team behind me.

Monica Buntin is my editor. I send her a jumble of about 100,000 words and she makes sense of them. I once had the audacity to tell her that I was sending a pretty clean manuscript. She had the good manners not to respond to that comment, but that didn’t deter her from cutting about 10% of the book and offering (correct) critique on every page.

Oh well. I learned my lesson. Editors are an eclectic breed and I have written about them before. They need authors or they will have nothing to edit and yet have to, I am sure, tolerate an awful lot of ego. When an author finds a good editor and one who clicks with them, they have a rare asset and would do well to keep them.

William J. Kenny, a fantasy author in his own right, designed the covers for all three of the Wycaan Master books. One day, I would like him to reveal the creative process in depth. For now, I am content to consider it magical. I send him a couple of paragraphs with my ideas and he sends me a crude image. He takes my response and produces such a complete picture. I am really in awe of him. If I could draw anything better than deformed stick people, I would love to give the process a go.

Then there is Jeny Reulo from FastFingers Book Formatting Services,  who designs and formats the interior of the books. Her willingness to make changes and attention to detail is amazing. The interior design of a book, if done well, does not garner any attention, but it is a crucial element in the reader’s experience. The interior designers are often the unsung heroes of the expedition into producing a book.

Finally, a big appreciation for my wife Ariela. I am sure she releases a big sigh of relief on the day that I finish writing a manuscript and probably an even bigger sigh of exasperation when, the following week, I begin writing the next book! My absences, both physical and mental, create a void she needs to fill, and she does it with grace and understanding.

This series began as a fun, family project, deep in a redwood forest. My sons were a part of this strange journey, from the prologue in Chapter 1 of At The Walls Of Galbrieth, to the final climax in Ashbar. Earlier this summer I read them a rough first draft of Book 4, and, four years on, it remains an integral part of what I hope and believe is a powerful journey we will share in our memories forever.

This is how it all began - deep in a redwood forest.

Where it all began – deep in a redwood forest.

It really doesn’t get any better than that. Once again, thank you to all who buy, read and review the Wycaan Master series. Your time is precious, the options of good books to read vast, and I am honored that you choose to open and read my books.

Thank you for sharing in the journey of the Wycaan Masters.

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, Wycaan Master Book 1 and the sequel The First Decree, both released by Tourmaline Books. Ashbar – Book 3 is the third in the series, released in October 2013. Shalev is also the author of three social justice-themed novels including Unwanted Heroes. He swears there is a connection. More at http://www.alonshalev.com and on Twitter (@elfwriter).

World-Building: How Much Detail?

I’ve noticed a number of adult reviewers of my Wycaan Master series have been critical of my world-building, suggesting that I do not go deep enough or that the books are too fast-paced and that more description of scenery and environment would help to pace the book.

There seems a definite age issue here. I asked a number of my sons’ friends (ages 10-16) who have read the book and they did not agree. In fact, the younger readers were happy to describe to me the fortress of Galbrieth from Book 1, and mighty Hothengold, the dwarf capital, which is situated in a huge cavern. Admittedly, each child described it differently, but I am not sure that matters.

Girl Browsing Books at the Library

It seems there is a certain richness in each (young) reader’s imagination forming their own world, but why do adult readers not want to exercise their minds in such a way? Why does the generation of instant gratification seem willing to work their imagination muscles, while those who always had to work hard to discover anything, do not? In an earlier blog post – The Art of World Building – which I wrote at the beginning of my epic fantasy writing journey – I assumed that it would be exactly the opposite.

I suspect age is not always a factor. The adult who is often challenged to find reading time, wants to push the plot along, something my books are complimented for, and not spend a chapter describing every tree in Mirkwood. Ironically, when the same readers lost themselves in Tolkien’s Middle Earth decades ago, they had more free time to meander with the master.

Over the summer, I have indulged myself in writing an adult fantasy novel, a Game of Thrones wannabe, and I will soon shelve it to focus on editing Book 4 and writing Book 5 – the cycle never ends. But I realize I have been no more generous with my world building than for the Wycaan Master series.

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So my question to you, dear readers: How much detail of the environment is needed for a YA in comparison to an adult fantasy novel? Is there enough world-building in the Wycaan Master series? Please feel free to leave your feedback in the comments section below. I really appreciate every comment.

Talking of feedback: I have been reading a number of books about Amazon.com and how to improve your ranking and exposure. I really need reviews on both At The Walls Of Galbrieth and The First Decree, on both the US and UK sites. Apparently less than 3% of readers leave reviews and I admit, until I began writing, I was one of the 97%. But now from the other side of the fence, I would really appreciate that if you have read either book, please take five minutes and leave a review.

It will be a huge help to a struggling author and if ever we meet in Odessiya, the next round of ale will be on me!

hobbits in pub

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, Wycaan Master Book 1 and The First Decree, both released by Tourmaline Books. Ashbar – Book 3 – is due for release in October 2013. Shalev is also the author of three social justice-themed novels including Unwanted Heroes. He swears there is a connection. More at http://www.alonshalev.com and on Twitter (@elfwriter).

Epic Fantasy, Epic Tattoos

I take my tattoos pretty seriously and see them as a rite-of-passage. I have three, each celebrating a landmark event. I got the first when Ms. Elfwriter and I got married and the other two when my sons were each born. I often joke that the reason there will not be a third child is that I can’t afford the tattoo. I actually did plan another tattoo to celebrate the Wycaan Master series, but I haven’t done it yet.

I have often wondered about incorporating my love for body art into my books. I have this association, when it comes to fantasy, of tattoos and the bad guys. If they are essentially used to signify evil, I take issue.

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Having just discovered the Iron Druid series, I have found at least one author who has delved more than a cursory skin deep level (couldn’t resist).

Hearne’s protagonist is a Druid who draws power from the earth … through his tattoo. Hearne describes the tattoo beautifully as it moves from the soles of his feet to cover all the energy points on his body. In Book 1, we even learn something of the significance and the process. Note to Mr. Hearne – we, the readers, would love to learn more of this.

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Credit to another writer – Paul Goat Allen – who wrote a blog post that asked what is your favorite literature image that you can imagine making into a tattoo.

But, as an author of Young Adult fantasy, is it okay to romanticize or elevate the art of tattoos? Certain religions forbid it – I will not be allowed to be buried in a Jewish cemetery since I have defiled my body, which was created in G-d’s image.

Putting aside any desire for my ashes to be thrown from the Golden Gate Bridge (there is probably a law against that as well – but hey, I’ve already apparently pissed off YAWEH) – there are many parents who, I am sure, do not want their children getting a tattoo on the whim of a fictional character.

My own sons, justifiably proud that I bear a tattoo of each of them, have already told me of the various images they plan to emblaze on their bodies. I promised that when they are 18, if they still want them, I will take them to get their first tattoos (to add proportion, I have also promised to buy their first round when they turn 21 – good parenting, I am told, is all about consistency). I do, however, also point out the painful process, which helps to somewhat quell their impatience.

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And yet tattoos do have a rich, spiritual past. If fantasy authors are trying to illustrate such a fantastical bygone age, why should we shirk from a bit of body art? I am trying to imagine a conversation with a concerned parent.

“Look, Mr. Shalev, I really appreciate that you have written several books that my son is enjoying more than endless video games, but really! He now wants a tattoo. Do you have to keep harping on about it? It is so crude.”

“Crude?”

“Yes. All those needles and blood.”

“Have you told your son about this process?”

“Goddess no. He would have nightmares, poor little tyke.”

“Has he told you about the fighting in my books, slaying good and bad guys with swords and bows?”

“Oh yes. He wants to take up archery, the sweetie. At least it will get him out of the house, I say.”

“Great. By the way: what’s his favorite video game?”

“Grand Theft Auto. He just loves his little cars.”

“Do you have a problem with that?”

“Of course not. Burt Reynolds starred in the movie you know. Anyway, it’s only a game.”

True, I think. Only a game. This is literature!

And to end with a question in the vein of Paul Goat Allen’s post: What fantasy image, character, or phrase, could you imagine having tattooed onto your body? Answers in the comments, please.

Thank you! Have a great week.

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, Wycaan Master Book 1 and The First Decree, both released by Tourmaline Books. Ashbar – Book 3 – is due for release in October 2013. Shalev is also the author of three social justice-themed novels including Unwanted Heroes. He swears there is a connection. More at http://www.alonshalev.com and on Twitter (@elfwriter).

It was 99 cents!

Every year before going on our annual vacation, my family sit around the kitchen table for some intense negotiating as we decide which songs from the past year will find their place on the 201x family vacation playlist. The songs with the highest consensus are the first. This year’s number one choice was Macklemore & Ryan Lewis’s hilarious and anti-consumerism song – Thrift Shop – it was 99 cents! (the version below is the clean one with lyrics – thank you to Jadey Wadey – if you don’t mind the language, the official video is hilarious).

If I’m honest, I’m one of those people who go into the 99 cents store to buy 2-3 items and spends $15. In my humble defense, I rarely make such a trip.

So the concept of 99 cents shouldn’t faze me. But with Ashbar – Wycaan Master Book 3  due out in one month, the powers that be have decided to offer the kindle ebook version of At The Walls Of Galbrieth for 99 cents for the month of August.

Ashbar front cover

I objected: the book is already only $2.99 – less than a coffee at Starbucks (or most coffee shops). It took me a year to write and rewrite. I invested in a professional editor, cover artist, and many hours of blood, sweat and tears. I gave birth to it, sat up all night with it when it got a fever, and saw it take its first steps on Amazon.com and Smashwords.

At some point, eyes were rolled. They might have been relieved that the signals were there that I was on the road to becoming famous – I was acting the cultural prima donna.

I changed tracks: it is an award-winning novel, I whined. The response was brutal: it’s all about the sales.

And I was reminded that writing for my kids in the ancient Northern California Redwoods is one thing, making a living was another.

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And so: for the month of August, At The Walls Of Galbrieth will be available in Kindle form for 99 cents. Oh well, it worked for Macklemore.
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Alon Shalev writes social justice-themed novels and YA epic fantasy. He swears there is a connection. His latest books include: Unwanted Heroes and the 2013 Eric Hoffer Book Award for YA – At The Walls Of Galbrieth. Alon tweets at @alonshalevsf and @elfwriter.   For more about the author, check out his website.

YA Epic Fantasy Readers and The Ebook Revolution

Last week’s post, Sex and Swords, generated a lot of great comments and a sound discussion. In the post, I wondered whether the author I was comparing myself to was selling more books than me because his audience are adults. Given that both of us sell more ebooks than tree books, am I likely to sell less books because young adults do not have the access to ebook readers that adults enjoy? Wait a moment  I need to tell my sons to get off screens and go play…

I wrote a post on another blog a couple of years ago and have taken material from there for this. There are a number of authors who have become bestsellers riding the ebook revolution. Amanda Hocking, J.A. Konrath, and my own marketing guru, John Locke. But none of these fine people write for young adults (10-18 year old) – my primary market for the Wycaan Master series.

teenelectronic_396Laura Hazard Owen recently wrote: “The children’s and young adult e-book market faces special challenges not shared by the adult market, new research shows. And teens are slow to adopt ebooks, in part because they do not see ebooks as a social technology and they think there are too many restrictions on sharing digital titles.”

She reached her conclusion based on two online surveys commissioned by PubTrack Consumer towards the end of last year who surveyed 1,000 teenagers and 1,000 parents of pre-teens. The details of the survey can be found here – Children’s Publishing Goes Digital.   There are some interesting theories and statistics here. Firstly, youngsters are extremely social and want to share their books with friends and e-book technology is perceived as too restrictive. This is changing now and Amazon has been quick to identify this need. I thought that perhaps the teens did not have access to comfortable ebook readers. The majority has cell phones, but I am not including this. 60% of those surveyed receive technology from their parents as the latter upgrade.

images-7Ms. Hazard Owen makes another excellent point It is not just young adults propelling YA books like the Hunger Games trilogy onto ebook bestseller lists:

– 30-44-year-olds constitute 28 % of YA print book sales and 32 % of YA ebook sales.

-18-29-year-olds buy the most YA books, purchasing 31% of YA print sales and 35% of YA ebook sales.

Making a decision to invest in the YA fantasy ebook market doesn’t look as attractive as genres aimed at adults, but this is going to change as more young people receive the necessary devices. Also, the realization that the YA market goes not from 12-18, but 12-44 year olds make for a more encouraging prospect.

images-1A final interesting point is that this age group is more likely to buy a book because of a recommendation on a social network. Perhaps this prompted Amazon to make the investment to purchase Goodreads.

Now, please excuse me, this 49-year-old is going to read The Hunger Games, recommended to me by my 14-year-old son.

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Alon Shalev writes social justice-themed novels and YA epic fantasy. He swears there is a connection. His latest books include: Unwanted Heroes and the 2013 Eric Hoffer Book Award for YA – At The Walls Of Galbrieth. Alon tweets at @alonshalevsf and @elfwriter. For more about the author, check out his website.

       

Don’t Let The Fairies Bully You!

I have mentioned before that fantasy can be a vehicle for social commentary and so I enjoyed coming across this blog post from Melanie Hatfield. It will reveal to you why I never leave the house without my hip flask and some single-malt! Ms. Hatfield’s debut novel: “Kingdom of the Snark: The Quest for the Sword” has just been released on Amazon and Smashwords.

And so with her permission: What To Do If You’re Being Bullied By Fairies – Melanie Hatfield :

I haven’t blogged much about my debut novel, but now I am at a point where I can admit (or should I say confess) that my first eBook, a fantasy/comedy titled Kingdom of the Snark:  The Quest for the Sword, will be online by July.  In my book, my heroine is bullied by fairies and I realized:  What should we do if we find ourselves picked on by those mischievous pixies?  Have no fear, for I have listed some helpful tips below.

Even house elves got bullied!

1)  Ignore them.
Conventional wisdom tells us to talk about our problems with those who cause us grief. This does not apply to fairies. If you tell them how their actions make you feel, they will not only continue to mock you, but will tell all of their fairy friends so they can join in and pile on the humiliation.  If fairies taunt you, it is best to keep your mouth shut and wander in the opposite direction.  It is important to avoid eye contact at all cost, least they cast a spell and make you dance (clothing optional).

2)  Sing them a song.
If ignoring them doesn’t work, you can distract the fairies with a song. Fairies love a tune as much as the next traveler.  If you have a harp, strike a few cords and see if they’ll jam with you.  Before long, maybe they’ll forget that they were hassling you in the first place, or at least like you enough to allow you to journey past them without further hindrance.

3)  Carry anti-magic devices.
When the fairies use their magic against you (and they will), counter their dust with crystals, a rainbow grenade, or other anti-magic device to render them helpless.  Buyer beware:  Never purchase such weapons from a seller you do not know.  There are many merchants in the world who take advantage of fairy victims with bogus devices.

4)  Give them a taste of ale.  
Fairies have never been known to hold their liquor, although they love to try. It only takes a thimble to get them into a drunken state of unconsciousness.  While they’re sleeping it off, you can tip-toe away.

5)  If all else fails, fight fire with fire…literally.
Fairies burn easily.  Sic your pet dragon on them.

Do you have any tips on how to handle fairies?  Are you a fairy and think you’re just misunderstood? Tell us about it in the comment box!

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“Kingdom of the Snark: The Quest for the Sword”  is now available at Amazon and Smashwords.
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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He has written two fantasy novels and the first reached the Quarter Finals of  the Amazon Breakthrough Novel Award as of March 2012. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (@elfwriter).

Going for the Writer’s Lottery

It is true that you can become a millionaire from winning the lottery and that there are lottery winners every week. But for the aspiring author, winning the Amazon Breakthrough Novel Award (ABNA) is akin to that precious and elusive lottery ticket.

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In today’s economic climate, it is a brave publisher who invests in an unknown author. Yes there will always be the J.K. Rowling out there, but they are as rare as, well, a winning lottery ticket. Assuming you are not a celebrity or have a good friend in the industry, it is almost impossible to pick up a literary agent. Then it helps that the agent stays in the business and find a publisher, and then the publisher needs to stay in the business and … well you get the gist.

But once a year, optimism pervades among us writers. ABNA is the mother of all writing competitions. They accept only 10,000 entries (already better odds than the lottery) which then go through a series of rounds until two talented individuals stand alone. Or more significantly stand with the publishing folks at Penguin Group (USA), Amazon.com, and CreateSpace. There is a $15,000 advance along with the publishing contract.

It is an exciting process. As midnight approaches on January 23rd, thousands of optimistic writers will sit poised by our computers, all necessary documents ready to upload. A month later we will all anxiously await the first cut. We look first for our own names and then those of our friends who have also entered.

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For the last two years I have reached the last 250 entries, the Quarter Finals, with The Accidental Activist and Unwanted Heroes, both political fiction. Like any good lottery player, I was already dreaming of my shining literary future. Alas, I went no further and my dreams were put aside in favor of actively seeking an agent and publisher. I did succeed, with The Accidental Activist coming out last year and Unwanted Heroes expected this coming spring.

But this is the first time that I am entering the YA contest with a fantasy manuscript. In the next month I will share my preparations and would appreciate any feedback that can help me hone the best possible entry.

And once again I will be watching the clock tick away to midnight on that fateful day and begin the dream all over again.

I will keep you posted – to the bitter end – but until then, allow me to dream.

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Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He has written two fantasy novels and the first will enter the Amazon Breakthrough Novel Award in January 2012. More on Alon Shalev at http://www.alonshalev.com/and on Twitter (#elfwriter).