Stuck Between A Forest and a Big Corporation.

Tourmaline Books has agreed to upload the ebook versions of the Wycaan Master series to Smashwords making it available for all tablets and ebook platforms. Up until now, you could only buy the electronic version of the novels through Amazon and read them on a Kindle app.

This decision was made as a concession to me rather than based upon any viable business strategy. Amazon offers a wonderful deal for the publisher and author to go exclusive with them – higher royalties, opportunities for exposure through various marketing campaigns, and, of course, the name of the biggest book store in the world. Varying sources have Amazon dominating over 70% of the book market.

images-6

There is a love/hate relationship between Amazon and the publishing world and there are plenty of articles covering this. Balancing this, as mentioned, Amazon has offered a business model that helps smaller publishers and independent author. One of my fellow writers once said – If you succeed with Amazon then you will think they are great. If you are not succeeding, well, it is nice to have someone to blame.

I have written extensively about my passion for ebooks. It is easier to read for those of us who have acquiesced to reading glasses, easy to carry a library around when traveling, and being instantly able to buy the next book in the series. It also helps those who cannot pay $25 for a hardcover.

But more than this, it is a decision about humanity’s future on this planet. Hopefully, you believe in climate change, but even those who don’t usually acknowledge that we need lots of trees in order to … well breathe.

images-5

I am not dissing the tree book. I collect signed hardcovers of my favorite authors and these books adorn every corner of our house. For a guy who suffers from dust allergies, this is quite a compromise and I love having them there.

Amazon has been nothing but good for me. It has highlighted my books on several occasions, twice leading to a huge surge in sales. However, I am wary of any monopoly. Having lived for two decades respectively in two small countries, I enjoy that there is plenty of competition in the US, that companies are forced to offer high levels of product and customer service, and that the consumer always has a choice.

I do worry that Amazon has considerable power when you are part of the exclusive program, though I do not subscribe to the many stories that circulate. One of my friends, a member of the California Writer’s Club (CWC) and a successful Amazon author, once said that Amazon has rules, and everyone who signs on, agrees to them. In her opinion, those who break the rules and are discovered are the ones who are bitter, as it is difficult to make your case. I’m not sure if this is different from any other business transaction.

Having said all this, I do love Smashwords. Its founder, Mark Coker, is a Bay Area legend and visionary in the book community, and unselfishly offers himself to speak at book clubs, conferences, writers groups, and CWC events. The link above takes you to articles he has written for The Huffington Post).

The technology is simple (for the low tech individual like me I mean, not the engineers who designed it, I’m sure) – the author/publisher submits a ‘clean’ manuscript, which is put through their “meat grinder” which produces ebooks compatible with all the industry ebook platforms. Given that Smashwords is from the Bay Area, I am sure it produces only gluten-free editions!

images-1imgres.png

Whether the decision to work with Smashwords will make Tourmaline Books more money or not remains to be seen, but I appreciate their flexibility to allow me to continue to expand my ebook market and make an environmental decision that supports diversity within the market. I deeply appreciate they respect my values.

The future is bright for ebooks. It needs to be. As far as we know, Earth is the only planet with literature.

imgres-2

For those of you interested in my books and read with eReaders other than Kindle, the Wycaan Master series can be downloaded by clicking on the relevant book title:

At The Walls Of Galbrieth – winner of the 2013 Eric Hoffer YA Book Award,

The First Decree

Ashbar – Wycaan Master Book 3

Sacrificial Flame

From Ashes They Rose

Calhei No More.

However you read the Wycaan Master series, I thank you for your readership and fellowship.

Happy 2017,

Alon

——————————————————————————————————

Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. Calhei No More is the final novel in the series and was released in November 2016.

More at http://www.alonshalev.com and on Twitter (@elfwriter).

Do It For The Trees!

Did you wake up this morning the proud/confused/intimidated owner of something small, electrical, and vaguely rectangular? Did you smile meekly last night while your loved ones looked on with bated breath as you apprehensively ripped open the packaging and did they cheer and clap their hands welcoming you into the technological age? images-3

And did they notice when you reached for that glass of single malt and took a gulp instead of a sip? Thousands of years in the future, archeologists will discover that man had a propensity to collect random items and leave them in their boxes. Often, they will propose theories to skeptical crowds, these gifts ran off of some obtuse energy source which was, no doubt very rare, since these gadgets seem to be hardly used.

Furthermore, they will note, primitive humans had a propensity to acquire the same gadget with slightly better features despite barely understanding the gadget’s predecessor.

images-2

Have another sip of scotch. Oh, I forgot it is the morning after. Well you can always lace your cereal if you do it discreetly.

We are all entering the technological age, whether through brave adventurism, or without choice. You might as well take a deep breath and plunge in. Who knows, you might actually enjoy it.

Such things as cell phones and iPods seem to be accepted by all but a brazen few, even if the desire for the latest phone has nothing to do with actually making a call. The battle, for now, is over the tablet. The world (at least those of us who don’t need to worry about the little things like a roof over our heads, food at our next meal, or what’s in the water supply) is divided into three groups.

1. Embracing the technology. These people don’t just read on their iPad, Kindle or Nook, they embrace it, often with an annoying missionary zest. They don’t take it out of their bag at the coffee shop or on the bus, they brandish it, like a mighty sword from days long past.

They are liable to chastise you, often in a smug, sympathetic way, as you balance your hardcover on your lap. “Oh,” they whine in true Bob Dylan style, “How many trees does a Luddite reader fell…” When dealing with these people, it can be advantageous to note that the hefty hardcover has a distinct advantage over the light, sleek screen – it is far more effective when you take a swing at aforementioned pretentious individual.

2. Luddite Conviction. No way! We are already spending too much time on screens. A book is more than just words on paper. You can smell it, feel the page crackle as you move through the novel, feel the weight of the author’s perseverance as you hold his/her masterpiece in your hand… And then the classic, yet oft-doomed line: It will never catch on.

3. Dithering in the Middle. There is some middle ground. I have to admit that I love my Kindle. It is light, convenient, and I get a kick about the environmental aspects. However, I do also miss the feel and smell of the book. I love the art of a well thought out book cover, and I also love reading while soaking in a hot bath. My bookshelves are an important part of my identity in our house and I hope sets a certain tone with my family.

So, some Advice for The Morning After:

Firstly: Don’t Panic! Take a deep breath, slowly unwrap the gadget and take it out of its box.

images-11

Then: Go on your computer and find either the website for the company or go to You Tube. There are some really good, simple, step-by-step videos for people like us. I know, half of my readers are men and we read instruction manuals like we ask people for directions (by the way – you might have a GPS navigator on your tablet).

Finally: Have another whisky. It is the holiday season after all. And take note: if you are reading this blog, then you have already embraced the blogosphere: the cutting edge of the Internet. You are already firmly in the 21st century, dude. YOU CAN DO THIS!

Ebooks are a revolution: They allow us to carry them around with ease, read them with backlight, pay a reasonable price, and most of all, it’s good for the trees…and our children will need trees if they are to continue reading books, whether ebooks or tree books.

Sac Flame 2

Oh, and if you did receive a Kindle, iPad, or whatever, this might be a good first book to read on your gadget (couldn’t resist!). In fact, how else can you stack up with an award-winning epic fantasy trilogy for just $9….Just saying!

Which might be a good time to share that Tourmaline Books will make the Wycaan Master series available on all digital platforms in the coming month, not just the Kindle. You can download At The Walls Of Galbrieth, here.

Happy Hols’ to you and your family.

elfwriter

——————————————————————————————————

Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. Calhei No More is the final novel in the series and was released in November 2016.

More at http://www.alonshalev.com and on Twitter (@elfwriter).

 

 

 

Respect for Macklemore & Ryan Lewis – But 99 cents!

Now I love Macklemore & Ryan Lewis. They have some serious songs that are brilliantly written and executed. But I also love their hilarious and anti-consumerism song – Thrift Shop: It was 99 cents!

I admit, I am one for a bargain and enjoy visiting the thrift store and discovering anything from woven baskets, to autographed novels, to soccer shirts of my beloved Arsenal.

Arsenal Bros

My youngest and I scored on this memorable visit to the thrift store.

So the concept of a 99 cents bargain shouldn’t faze me and it doesn’t … except when it comes to my books! At the beginning of every summer, with a new novel on the horizon, the powers that be decide to offer the kindle e-book version of At The Walls of Galbrieth for 99 cents for the next month or so.

I objected: the book is already only $2.99 – less than a coffee at Starbucks (or most coffee shops) and I poured many hours of blood, sweat and tears into its creation. I gave birth to it, sat up all night with it when it got a fever, and saw it take its first steps on Amazon.com.

imgres

In past years, I have portrayed the necessary signals of the soon-to-be famous – acting the cultural prima donna. We are talking about an award-winning novel, I whine.

This year, perhaps with the prospect that the final novel in the Wycaan Master series will be released must have inspired Tourmaline Books beyond past years. They have decided not only to list At The Walls of Galbrieth in Kindle format for 99 cents but the entire series.

For the month of April, all five Wycaan Master novels are available for a venti latte with sugar-free hazelnut syrup and coconut milk! All five are currently priced at 99 cents.

Wycaan Master 1 Just Front CoverThe First Decree-hi resolutionAshbar front coverSacrificial Flame Cover Hi Res

Book 5 Cover FINAL

Oh well, 99 cents made Macklemore and Ryan Lewis famous! If you have friends who enjoy epic fantasy, this series is good for all ages!

Have a good week, everyone.

Alon

————————————————————————————————

Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of GalbriethThe First Decree,  Ashbar – Wycaan Master Book 3Sacrificial Flame, and the latest: From Ashes They Rose, all released by Tourmaline Books. 

Shalev is also the author of three social justice-themed novels including The Accidental Activist and  Unwanted Heroes. He swears there is a connection. More at http://www.alonshalev.com and on Twitter (@elfwriter). Hang out with Alon on Goodreads.

 

 

A Gift For The Gifted

Last month, when Amazon featured At The Walls Of Galbrieth, I asked my teenage son to get his friends to download the book and leave a review. He responded that most of them don’t have a kindle or even the app on their phones.

I was surprised and pushed back, but he persisted. When most have finished their homework it is late and they only want to chill, play a video game or read a graphic novel at best. No one has the energy to read.

No one?

Well, he admitted, some do.

Are they the ones who don’t do their homework?

He thought for a moment then decided that these were his friends who are academically the high-achievers. Actually they also participate in crew, debate club, or hold down a part-time job.

We left the conversation there, but the next day he asked if he could download a book to read. It has just come out and is part of a series he was reading in the summer vacation and before. He is excited about its release.

Sac Flame 2

I am proud that he joined the dots and decided to begin reading again. He spends almost all his waking hours at school or doing homework. I know and appreciate how much energy he invests just to keep up. But he realized that those friends he wishes to emulate are reading.

It is no surprise that teenagers who are reading are flocking to series. They grew up on Harry Potter and a host of other great series. These books offered long months or years of reading, of living in a world they got to know as well as their own, and of meeting characters who turned into good, steady friends. They got sad when they finished the last page of the most current book and counted down to the new release. In an age of instant gratification, waiting a year or two for a new novel is unthinkable!

images-7

My son and I stood at midnight (actually he fell asleep leaning against me) in Borders waiting for the fourth Christopher Paolini book. By the time we returned home, he was too tired to read it, but that did not stop him falling asleep hugging the book.

Pele w:Eragon

My eldest holding his autographed copy at the midnight release… a priceless moment from 2010!

It is fun to see that even now, years after the Harry Potter series began and even ended, how excited everyone gets when J.K. Rowling tweets a thought.

So when you consider what to buy a teenager or pre-teen for the holidays, you could do worse than buy a few books and begin them on a journey to another world that they envisage on their terms (with a little input from a humble author!). And, though this article is not meant as a promotion, well, I’ll leave you with a gif.

Car Magnet trilogy

Happy Holidays,

Alon / elfwriter

——————————————————————————————————

Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. The link above takes you to the Kindle versions. For all other eReaders, please click here.

More at http://www.alonshalev.com and on Twitter (@elfwriter).

 

 

 

Dragged Into The 21st Century

Did you wake up this morning the proud/confused/intimidated owner of something small, electrical, and vaguely rectangular? Did you smile meekly last night while your loved ones looked on with bated breath as you apprehensively ripped open the packaging and did they cheer and clap their hands welcoming you into the technological age?

 images-3

And did they notice when you reached for that glass of single malt and took a gulp instead of a sip? Thousands of years in the future, archeologists will discover that man had a propensity to collect random items and leave them in their boxes. Often, they will propose theories to skeptical crowds, these gifts ran off of some obtuse energy source which was, no doubt very rare, since these gadgets seem to be hardly used.

Furthermore, they will note, primitive humans had a propensity to acquire the same gadget with slightly better features despite barely understanding the gadget’s predecessor.

images-2

Have another sip of scotch. Oh, I forgot it is the morning after. Well you can always lace your cereal if you do it discreetly.

We are all entering the technological age, whether through brave adventurism, or without choice. You might as well take a deep breath and plunge in. Who knows, you might actually enjoy it.

Such things as cell phones and iPods seem to be accepted by all but a brazen few, even if the desire for the latest phone has nothing to do with actually making a call. The battle, for now, is over the tablet. The world (at least those of us who don’t need to worry about the little things like a roof over our heads, food at our next meal, or what’s in the water supply) is divided into three groups.

1. Embracing the technology. These people don’t just read on their iPad, Kindle or Nook, they embrace it, often with an annoying missionary zest. They don’t take it out of their bag at the coffee shop or on the bus, they brandish it, like a mighty sword from days long past.

They are liable to chastise you, often in a smug, sympathetic way, as you balance your hardcover on your lap. “Oh,” they whine in true Bob Dylan style, “How many trees does a Luddite reader fell…” When dealing with these people, it can be advantageous to note that the hefty hardcover has a distinct advantage over the light, sleek screen – it is far more effective when you take a swing at aforementioned pretentious individual.

2. Luddite Conviction. No way! We are already spending too much time on screens. A book is more than just words on paper. You can smell it, feel the page crackle as you move through the novel, feel the weight of the author’s perseverance as you hold his/her masterpiece in your hand… And then the classic, yet oft-doomed line: It will never catch on.

3. Dithering in the Middle. There is some middle ground. I have to admit that I love my Kindle. It is light, convenient, and I get a kick about the environmental aspects. However, I do also miss the feel and smell of the book. I love the art of a well thought out book cover, and I also love reading while soaking in a hot bath. My bookshelves are an important part of my identity in our house and I hope sets a certain tone with my family.

So, some Advice for The Morning After:

Firstly: Don’t Panic! Take a deep breath, slowly unwrap the gadget and take it out of its box.

 images-11

Then: Go on your computer and find either the website for the company or go to You Tube. There are some really good, simple, step-by-step videos for people like us. I know, half of my readers are men and we read instruction manuals like we ask people for directions (btw – you might have a GPS navigator on your tablet).

Finally: Have another whisky. It is the holiday season after all. And take note: if you are reading this blog, then you have already embraced the blogosphere: the cutting edge of the Internet. You are already firmly in the 21st century, dude. YOU CAN DO THIS!

Oh, and if you did receive a Kindle, iPad, or whatever, this might be a good first book to read on your gadget (couldn’t resist!). In fact, how else can you stack up with an award-winning epic fantasy trilogy for just $9….Just saying!

Happy Hols’

——————————————————————————————————

0
0
1
122
700
5
1
821
14.0

Normal
0

false
false
false

EN-US
JA
X-NONE

/* Style Definitions */
table.MsoNormalTable
{mso-style-name:”Table Normal”;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:””;
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:”Times New Roman”;}

Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, The First Decree, and Ashbar – Wycaan Master Book 3 – all released by Tourmaline Books. Shalev is also the author of three social justice-themed novels including Unwanted Heroes. He swears there is a connection. More at http://www.alonshalev.com and on Twitter (@elfwriter). Hang out with Alon on Google+

The Magic Is Everywhere – repost

Over the three days of November 17 -19, Amazon.com have decided to promote the 2013 Winner of the Eric Hoffer Award for YA – At The Walls Of Galbrieth. The novel will be offered FREE in ebook form.

This is a wonderful opportunity for me as an author and I request that you download the book and invites your friends to do the same. Feel free to gift it on (Thanksgiving and Hanukkah, anyone?).

To celebrate this and also the milestone of 100 blog posts on elfwriter.com, I wish to offer 10 of my favorite posts over the next three days. I hope you enjoy and, please, take a moment to download for FREE At The Walls Of Galbrieth and spread the word.

Thank you,

Alon

 =======================================

Last weekend, our family headed for the marina, a grassy area on the west point of Berkeley that looks over the San Francisco Bay Area. We have been there many times to fly kites, play soccer, run and bike. 

This time, armed with a blanket and picnic, we were planning on some serious reading. Older son had a book assigned from school, a historical fictional account of many good people dying from a plague back in the 1700’s: perfect depressing material for the summer vacation. Not surprisingly, he hadn’t embraced the intrusion with the enthusiasm he showed for Christopher Paolini’s Eragon or J. K. Rowlings’ Harry Potter.

It was surprisingly windy and we made for some bushes and trees that would deny us the view, but offer shelter. We spread the blanket and I fell into my stadium chair and flicked on my Kindle.

While I waited for it to fire up, I glanced to my left. Between the bushes and the trees was a tunnel, with brush growing up and over so that you could barely see the sky. It was dark inside with the promise of sunlight on the other side. My youngest son, I realized, was staring at it as well. He turned to me.

“What do you think is through there?” he asked, eyes wide open.

“I don’t know,” I replied, the right level of gravity in my voice. “Think you should check it out?”

He nodded, rose and moved into the tunnel. He never came out…

Okay, that is not exactly true. But he stayed in the tunnel and explored beyond. Sometimes he sat and read his book, and other times played, creating his own world. Finally, he called for me to join him.

“The tunnel is safe,” he declared, “but there are dragons on the other side. Be careful.”

I knew that on the other side was a view of the Golden Gate Bridge, Alcatraz, San Francisco, and the bay with many sailboats. But as his tiny hand took mine and guided me out the other side, all I saw were the dragons.

Others might have seen a red kite with a long tail, to its left was a blue-green one tearing through the sky in acrobatic maneuvers, but we saw two dragons eying each other. My son announced with authority that they were deciding whether to fight or be friends. Remembering my politically correct role as father, I said I hoped they would be friends. 

But as I watched them and glanced back at the tunnel, it was my imagination that soared. Perhaps a new book is fermenting, or only a scene in the next Wycaan Master. Maybe it will surface next year or in a decade, but it is stored away.

And this moment of magic only happened because I was ready to embrace it, albeit with a little help from a nine-year-old with a rich imagination. But then I have seen elves in coffee shops.  

=========================================

Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, offered by Amazon.com  for FREE on November 17-19. The sequel, The First Decree, and Ashbar – Wycaan Master Book 3 are all released by Tourmaline Books. More at http://www.alon-shalev.com and on Twitter (@elfwriter). 

Limited Time Offer To Elfwriter Followers

Dear Friends,

This is a limited offer exclusive to followers of elfwriter.com.

I would like to offer a free kindle copy of At The Walls Of Galbrieth to 10 people who will commit to read and post a review on amazon.com (and anywhere else you hang out).

If you are interested, please send an email to anelfwriter at gmail dot com.

Again, this is only for 10 people who are followers of elfwriter.com. I will take down the blog post after I receive 10 replies – first come, first serve.

Wycaan Master 1 Just Front Cover

Have a great weekend, everyone.

—————————————————————————————————–

Alon Shalev writes social justice-themed novels and YA epic fantasy. He swears there is a connection. His latest books include: Unwanted Heroes and At The Walls Of Galbrieth. Alon tweets at @alonshalevsf and @elfwriter.

 

Request For Reviewers

With At The Walls Of Galbrieth published, the next important step is to garner reviews.

I would like to find 10 followers of this blog and send them a kindle ebook in return for a commitment from the reader to post a review on the book’s amazon.com page. I understand that, from an ethical perspective you can write at the end of the review – copy provided by author for review – or words to that effect.

If you are willing to do this, please send me an email to anelfwriter at gmail dot com.

Wycaan Master 1 Just Front Cover

Also, if you know of any good forums or book clubs that do epic fantasy reviews, please let me know in the comments. I appreciate your support and all who follow the elfwriter blog.

Alon – elfwriter

——————————————————————————————————

Alon Shalev is the author of At The Walls of Galbrieth, Book 1 of The Wyccan Master series, which reached the Quarter Finals of the Amazon Breakthrough Novel Award 2012, released by Tourmaline Books. The First Decree, the sequel is due out in early 2013. Shalev is also the author of three social justice-themed novels: Unwanted Heroes, The Accidental Activist and A Gardener’s Tale. More on Alon Shalev at http://www.alonshalev.com and on Twitter (@elfwriter).

The Magic Is Everywhere

Last weekend, our family headed for the marina, a grassy area on the west point of Berkeley that looks over the San Francisco Bay Area. We have been there many times to fly kites, play soccer, run and bike. 

This time, armed with a blanket and picnic, we were planning on some serious reading. Older son had a book assigned from school, a historical fictional account of many good people dying from a plague back in the 1700’s: perfect depressing material for the summer vacation. Not surprisingly, he hadn’t embraced the intrusion with the enthusiasm he showed for Christopher Paolini’s Eragon or J. K. Rowlings’ Harry Potter. 

It was surprisingly windy and we made for some bushes and trees that would deny us the view, but offer shelter. We spread the blanket and I fell into my stadium chair and flicked on my Kindle.

While I waited for it to fire up, I glanced to my left. Between the bushes and the trees was a tunnel, with brush growing up and over so that you could barely see the sky. It was dark inside with the promise of sunlight on the other side. My youngest son, I realized, was staring at it as well. He turned to me.

“What do you think is through there?” he asked, eyes wide open.

“I don’t know,” I replied, the right level of gravity in my voice. “Think you should check it out?”

He nodded, rose and moved into the tunnel. He never came out…

Okay, that is not exactly true. But he stayed in the tunnel and explored beyond. Sometimes he sat and read his book, and other times played, creating his own world. Finally, he called for me to join him.

“The tunnel is safe,” he declared, “but there are dragons on the other side. Be careful.”

I knew that on the other side was a view of the Golden Gate Bridge, Alcatraz, San Francisco, and the bay with many sailboats. But as his tiny hand took mine and guided me out the other side, all I saw were the dragons.

Others might have seen a red kite with a long tail, to its left was a blue-green one tearing through the sky in acrobatic maneuvers, but we saw two dragons eying each other. My son announced with authority that they were deciding whether to fight or be friends. Remembering my politically correct role as father, I said I hoped they would be friends. 

But as I watched them and glanced back at the tunnel, it was my imagination that soared. Perhaps a new book is fermenting, or only a scene in the next Wycaan Master. Maybe it will surface next year or in a decade, but it is stored away.

And this moment of magic only happened because I was ready to embrace it, albeit with a little help from a nine-year-old with a rich imagination. But then I have seen elves in coffee shops.

——————————————————————————————————

Alon Shalev is the author of The Accidental Activist and A Gardener’s Tale. He has written three epic fantasy novels and the first reached the Quarter Finals of the Amazon Breakthrough Novel Award as of March 2012. More on Alon Shalev at http://www.alon-shalev.com and on Twitter (@elfwriter).