It has been almost three weeks since the second edition of At The Walls Of Galbrieth was released. Thank you to all who purchased the book, all who will read it, and those who have already read it and sent me such lovely, warm notes.
What has been interesting is that I am selling, for the first time (as far as I know), more paperbacks than e-books. Given the competitive way in which bookstore place novels, it is extremely difficult for authors not on the A-list to find shelf space, even with the most tenacious publishers backing them.
I market my book towards the e-book crowd. The financial investment in taking a chance with a new author is so much smaller than a tree book and, between you and me, I am rather fond of trees.
However, there is a problem with this strategy when it comes to the Young Adult market. To purchase an e-book, one needs a credit card, and the young adult does not spread the plastic (as a father I should add, Thank the Holy Auditor). S/he needs to ask permission to buy a book and while most parents I know are happy to buy it, there are several steps involved that could sideline the request – making dinner, walking the dog, homework – you know, life.
The other issue with trying to sell e-books to a Young Adult market is that not all parents approve of their children having more screen time. Hands up if you told your kid to get off their phone and, with a roll of the eyes, they hold the screen in front of you to show they are reading a book or article, or worst of all, doing homework?
So, I am wondering whether I should change strategy. Time is limited (this blog used to be weekly) and I am a considerably happier and more congenial chap when writing or editing my next novel.
I have given up on the bookstore appearances (thank you Independent Bookstores for offering this wonderful service to the community) or book fairs. The ROI is negligible and again it is a time issue.
What are you doing? Are you writing for a young adult audience and having a similar experience? Are you a parent who encourages their children to read e-books? I would love to hear in the comments below.
Anyway, thank you again to all who support my work and the travails of Seanchai and the Wycaan Masters.
Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls Of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. Sign up for more information about Alon Shalev at his author website.