Knights of the Golden Arches

Research is important for the authenticity of a novel, right? But with six epic fantasy novels published and having written about half a million words in 3.75 manuscripts of a medieval fantasy series, it was a bit embarrassing to get so blatantly caught out.

While my Kingfisher series (looking for an agent, btw) is based on a fantasy land, it looks, feels and sounds like England. Born into a craftsman family in London (at the north end of the Underground’s Northern Line – does that give me “The North Remembers” bragging rights? – I figure I’m allowed. I can wield the olde language better than a lance, and read out loud to my writers group in the olde tongue (or at least the olde accent).

There I was reading about my characters digging into a feast of lamb stew and potatoes, when someone piped up that potatoes didn’t exist in England or indeed Europe until after the discovery of the new world. I protested. “What about Ireland?” I mumbled . I should have known better, arguing with a historian who writes excellent gold rush novels and has us salivating every time his heroes stop to eat.Lovington_Church_and_Chips_-_geograph.org.uk_-_710665

Now, having written for most of the six-hour flight to Toronto and hearing my connection is delayed, I thought to burn some time doing actual research. So here it is:

The peasants ate cabbage, beans, eggs, oats and brown bread. Occasionally, there was cheese, bacon and chickens. If you lived near water, fish would feature prominently, whether freshwater or sea. The fish could be dried, salted or smoked, which enabled them to be kept for the winter or for trips.

 They might have milk from sheep and goats, but cows were not popular because the milk went off quickly. Herbs, roots, nuts, and edible flowers garnished the plate.

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Actually, not the plate. They didn’t use them. Many carried their own bowls and spoons, and often used a loaf of bread with the middle torn out – a trencher. Nor did they use cutlery or artificial sweeteners. Honey was plentiful and used to sweeten and to make medicinal herbal concoctions drinkable.

The wealthy apparently did not eat their greens, having more access to livestock and the bounties of hunting – pheasants and deer, for example. Interestingly, they used spices heavily to create thick, rich sauces. They also refined flour making white bread a delicacy.

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Ale and beer were available to all, but wine was only for the upper classes, as it was imported from Italy, Spain, and France

There are actually a plethora of websites that give far more detail, including this excellent oneBut the most entertaining by far was this 2-minute video from Mama Natural. Well worth it!

Oh well. Guess I will have to scrap my sequel – Knights of the Golden Arches! – They were going to take over the world through real estate acquisition, cut down the ancient forests for grazing, pay their serfs  minimum wage, and destroy their enemies by encouraging them to become obese and have high cholesterol.

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Admit it, you were hooked!

Good Writing,

Elfwriter!

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls Of Galbrieth (ebook currently at 99c) and five other Wycaan Master books all released by Tourmaline Books and available in KU. Sign up for more information about Alon Shalev at his author website.

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Write to Market

I belong to a wonderfully supportive writer’s group where, over the years, we have struck a balance between supporting each other and offering constructive criticism to help each other improve our craft and our manuscripts. It is a multi-genre group, primarily fiction, but with poets and non-fiction.

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This week, John Putnam, one of our most successful authors, who has written several historical Western novels about the Gold Rush, explained how having taken our prior comments into account, is keeping a specific action scene. He had given it some thought and decided that it aligns with his target audience. None of us generally read Western novels and I admire how he has stuck to his guns (probably Colt 45’s or a trusty Winchester!) and, while considering our advice, has stayed focused on what his readers want and expect.

At the same meeting, a wonderful colleague mentioned how she thought some of my female characters in Kingfisher: Slave to Honor were too dark for her taste. It is a fair point and I am wondering about balancing her feedback with the fact that this manuscript is meant for a Grimdark / adult Medieval Fantasy audience (think Joe Abercrombie, Brent Weeks, George R.R. Martin). 

The concept of Write-to-Market is to know who your target audience – your readers – are and what they expect. Your mother might not like it even though she still claims you’re the greatest author ever, but then she does not buy other novels in your genre.

I listen to many podcasts, read marketing books and articles, hopefully by successful authors as I try to fathom my way through the ever-changing tools available to market the Wycaan Master series. A commonality among these authors is the need to write for those who read your books. It sounds simple, but I’ve lost count of writers who have assured me that everyone would love their novel – and I ran a writer’s marketing group for years for the California Writers Club and spoken to various forums on the topic.

It is incumbent to understand who are reading your genre, where they hang out, and what they want. How do we find that out? Here are a couple of ideas:

  1. Goodreads – the Facebook of bibliophiles has groups dedicated to genres. Hang out there and don’t just sell your books, ask good questions to mine for data you really want.
  2. Follow Successful Authors – choose 3-5 authors who are several rungs ahead of you and follow them. Check out their website, subscribe to their newsletters, follow them on twitter and, read their books (buy them – they rely on royalties just like you).
  3. Kindle Boards – I feel a bit hypocritical here because I only go there when I want an answer to something. But I am always so impressed by the enthusiasm and honesty of those who hang out there.
  4. Survey – solicit your contact list for advice. I did this years ago when The First Decree was published and learned a lot about who was reading my novel and how popular the Young Adult epic fantasy is with adults.

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I hope this blog post has inspired you to focus on your target audience and take the time to research before you invest time and money in certain marketing tactics. It has helped me. I am planning a survey of Grimdark / adult Medieval Fantasy readers. If you’re a member of the tribe, I hope you’ll participate.

Good Writing,

Alon / elfwriter 

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books.

More on the author can be found at his website and you can sign up for his quarterly eNewsletter here.

Author Interview – Winterview!

Thank you to my colleague, author K. J Harrowick for taking the time to interview and post this. Good luck with the Winterview series and for making our winter a little less cold and dark. 

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Perhaps there is no better time to stay home and warm, snuggling with a good book. Hang in there, everyone: Summer is Coming. 

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books.

More about Alon Shalev can be found at http://www.alon-shalev.com.

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Publishing by Popular Vote

A few months ago, I wrote about the new publishing model and shared that I have entered Kingfisher: Slave to Honor, my latest novel into the mix.

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Briefly, Inkitt is a publisher who, through a range of analytics, bases their decision whether to publish by judging people’s responses to a novel. They define themselves as “the first reader-powered book publisher.” One hundred people downloaded the novel in an amazingly short period and some have read and left reviews. If you are one of these: THANK YOU!

Whether you have read it or not, in less than five minutes, you can help me secure a book contract:

If you downloaded the book:

  1. Please read (or skim through if you are pushed for time), answer their questions, and leave an honest review.
  2. There is a button to vote. Please vote!

If you have not downloaded the book but follow my work, please click here and vote for the book.

Kingfisher: Slave to Honor is not a Young Adult novel. It is medieval fantasy and has an edgy sliver of grimdark running through it. If you purchased the Wycaan Master series for your children, this one’s for you.

Thank you for taking a few minutes to help me realize my dream of getting Kingfisher a publishing deal. It means a lot.

Warmly,

Alon / elfwriter

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. The link above takes you to the Kindle versions. For all other eReaders, please click here.

More at http://www.alonshalev.com and on Twitter (@elfwriter).

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The Gift of Escape

T’is the season of goodwill, so first, happy holidays and may you and yours enjoy a new year of good health, love and friendship, and the realization of whatever goals you dream of. Thank you for supporting my writing and for your wonderful feedback and encouraging messages. I treasure each and every one of you. 

This eNewsletter started out as a shameless plug to entice you to buy paperback copies of the Wycaan Master series as gifts for your dear ones, especially young adults. If you live in the San Francisco Bay Area, I am happy to try and meet, to sign and inscribe a personal message.

But as I wrote it, this message became something quite different.

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2017 has been a tough year for most people, but I want to focus on those who are coming-of-age, It is difficult for any young person to be oblivious to what is happening in this country or abroad. The world is a darker, more violent place, where selfish self-interest seems to cast a depressing shadow over all.

Where can a young person look for inspiration and respite? I am not advocating for them being cocooned and oblivious to those who cry out for help or to ignore the injustices around them. But in a world of 24-hour news on every platform, the millennial and Gen Z are growing up fast…too fast. This is about gender, color and sexual preference. This involves everyone. My sons are white and straight (as far as I know), but their friends transcend these definitions.

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Think back to a time you lost yourself in a book series. Did you ride the dragons with Eragon and Brom? Accompany Frodo and Sam into Mordor? Whatever the novels that come to mind, think back and remember how it consumed you for a precious few weeks or months. Recall the heroes and companions along the way and what they taught you.

When I wrote the Wycaan Master series, I did so with a strong impulse to impart certain values to my sons. I wanted them to value friendship, honor, to be aware of the responsibility and abuse of leadership. I desired that they be aware of inequality and intolerance. I learned early on that lecturing them is the least effective method and I harnessed their love of stories to share what I wanted to convey.

These values are as relevant today as they were back then and they are under assault now with a greater intensity than I could have imagined when we sat under the majestic redwoods in 2011 and first summoned the Wycaan Masters.

DSCN0193 Taking a journey through a book series remains a memorable and powerful experience for people of all ages. It offers the reader an opportunity to step back for a while, to soar to a new land, bond with characters who take on great challenges in the name of the very values we want to believe in. It is a chance to dream, to be by yourself but never alone.

 So, as we enter the season of gift giving, perhaps consider giving a present of an epic fantasy series. Whether it is the Wycaan Master books or others, it will be appreciated long after the holidays lights are extinguished and the Starbucks’ Peppermint Mocha removed from its menu!

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Here is a review on Amazon by someone who calls herself Mother-of-Four:

My almost 12 year old son read this book for his summer book review project (prior to 6th grade). This is his review:

Seanchai, an elf is living in a world in which human rule, dwarves hide in the mountains and elves are slaves. Seanchai is trying to recreate a great alliance between men, elves and dwarves in the land of Odessiya. The emperor does not want Seanchai to recreate the alliance and sends out men to attack Seanchai and his companions. Seanchai takes safe harbor with a woman named Mhari who teaches him the ways of Wycaan’s. Mhari is the last of the Wycaan’s. They are great masters of magic and great storytellers. His friends are captured at the walls of Galbrieth. Seanchai and Mhari go and save them and take down the garrison. In this book, Seanchai successfully recreates part of the alliance. In the next book, he will hopefully bring the dwarves to join the alliance.

At the Walls of Galbrieth teaches you about the good and bad things in life. I think Seanchai is an interesting character, because he always has to choose between his friends and his destiny but no matter what anyone tells him he always chooses his friends. I like this book because each and every one of its characters have their own secrets. I like this book because it fills you with curiosity and you never know what will happen next. This medieval fantasy story is filled with action, suspense, and adventure, it is entertaining and interesting, and it teaches about friendship, and loyalty. I couldn’t put it down.

This is why I write!

Happy Holidays and thank you for your support, 

Alon

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all published by Tourmaline Books. The link above takes you to the Kindle versions. For all other eReaders, please click here

Learn more about Alon Shalev and his novels here and download a free copy of his latest novel as a publisher gauges interest – . Help secure a book contract by reading and leaving an honest review.

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A Painful Letter to Those Who Download Pirated Novels

Dear Fans,

Yes, it seems strange to open such a letter with this salutation, but I can only conclude that if you are tempted to illegally download one of my books for free from any of an alarming number of websites now offering such a dishonorable service, then you must enjoy my novels.

I’m going to divide you into one of two groups. Please bear with me.

  • If you truly cannot afford the $2.99 for most of my novels, then please go ahead. While volunteering at (I think) Project Homeless Connect, I talked with a boy (I think he was 11 or 12 years old) who said he loved that the service offered books to take, but he wished there was more about elves and dwarves. I went and gave him a copy of At The Walls Of Galbrieth and would have given him the whole series if I had brought copies in my backpack. My then 8-year-old once begged me to give a homeless man (a poet we discovered) a copy of The Accidental Activist, after they had a wonderful conversation and the man had told him how much he enjoyed reading and writing.

 

  • If you can afford to buy my books, and I believe most of you can, I am not going to lecture you. I just want you to know that I poured years into each book, that I drove myself to write the highest quality possible, relentlessly edited and nurtured each book into existence. Just because someone is offering you something for free, doesn’t mean you should take it. That goes for music, movies and novels. Like so many artists, I am not wealthy. I am Mr. Average-American who works hard to put food on his family’s table and wonder if he will ever be able to retire. I am probably no different from you.

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So next time you see the advert for a free copy of someone’s novel, please take a moment to consider before you click and download. Go to Amazon or Barnes and Noble, Apple (ibooks), Smashwords, or wherever you purchase a novel and consider the 99c – $2.99 that will show respect for those who toiled to produce that work, those who keep producing the stories you enjoy.

And if you have already illegally downloaded a copy of one of my books and feel bad – I FORGIVE YOU. Perhaps consider buying a copy and gifting it to someone, whether it is one of my political novels to a disillusioned non-Trump supporter, or a young adult who loves a coming-of-age novel and would benefit from seeing the strength of true friendship.

Please reblog or send this post on to others to raise awareness of this issue. It is not as important as helping those who have suffered from earthquakes, fire, or ethnic cleansing, but it is another wrong that we can right.

Thank you,

Alon / elfwriter

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth and five other novels in the Wycaan Master series, all released by Tourmaline Books. More information about Alon and his novels can be found here.

Download a free copy (offered with author’s consent!) of Alon’s new medieval fantasy novel as a publisher gauges interest and reader feedback.

 

 

 

Happy Eragon Day!

It’s true! August 26 has been designated Eragon Day. I’m not sure who decides such things, but fourteen years ago, on this very day, Christopher Paolini realized Eragon, the first in an incredibly rich series that would turn a generation onto epic fantasy.

The four-book trilogy (every fan remembers the thrill at some point in the middle of the third book when they realized it wasn’t going to end and another 800 pages of Eragon would have to be written) provided a magically bonding experience for my family, and stands along with Harry Potter and Lord of the Rings in Shalev family history.

My sons and I devoured every book: pouring over every word, listening to the audio versions on vacation, and watching the (only!!!!) movie. And yes, as loyal fans, we loved the movie even if it was not the greatest. Come on Peter Jackson – work your magic here, sir!

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When Paolini released Brisingr, my then 10-year-old son stood defiantly at the front of the line in our local Borders (RIP), falling asleep on his feet literally as the clock approached midnight. I will never forget the lady who was working there, encouraging him to stay awake and hang on. At exactly midnight, she put a copy that she had hidden under the counter into his hands and whispered that he should buy that very copy. It was the only book in the store that Christopher Paolini had personally signed. Five minutes later, my son was fast asleep in the car clutching his autographed copy by his hero who was barely ten years older than him.

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My son holding his autographed copy at the midnight release… a priceless moment!

I wrote a while back that Paolini must be one of the most underrated authors and shared that he disproved a number of important assumptions:

1. The young generation will read 400-page novels if the material is gripping enough.

2. They will read rich descriptions, convoluted plots, and identify with characters that are deep, vulnerable, and profoundly human (or elf or dwarf).

3.  They will thrive on a high level of language.

4. Tolkien might still be king, but he has good company. Paolini is young. His level of craft is only going to improve and that is an exciting prospect.

I have to admit to selfish disappointment when Paolini decided to stop writing after Book 4 and go to college. He had every right to want that rite-of-passage experience and, as a loyal follower, I had no right to resent him that.

I owe Christopher Paolini a lot.

As my sons and I bonded over the Inheritance series, a seed was sown. We sat together to write our own epic fantasy novel. At The Walls Of Galbrieth went on to win the 2013 Eric Hoffer Book Award for YA and was a Grand Prize Finalist. Every summer for the next five years, I read the new manuscript to my sons while we camped under redwood trees that could have graced Alagaesia.

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Writing At The Walls Of Galbrieth – a family effort!

The uncompromising standards that these fierce young editors applied to our work was harvested from the lessons learned from reading the Inheritance Series. Earlier this month, I took my boys (now 18 & 14 and towering over me) on our annual camping trip. I read them the first 150+ pages of Kingfisher: Slave to Honor (minus a few adult scenes) and their edits were sharp and erudite. I am extremely proud of them (I know, I am totally objective!).

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Reading Book 6 in the summer of 2015. End of an era.

So Christopher, if by any chance you ever read this: Thank you, as a reader, a fan, and a father. How about Book 5?

While on the topic of Kingfisher: Slave to Honor, you can help me with a publisher (Inkitt) who is interested in the book. Please go to http://bit.ly/2ttpqt9 and download for FREE, this new medieval fantasy novel. The publisher is gauging interest by analyzing how much you read and by your honest review.

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Thank you for your support. Who knows, maybe Peter Jackson will one day make a movie of it because of your help. A boy can dream, no?  

Happy Eragon Day!

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth and five other novels all released by Tourmaline Books. Through August, all ebooks are 99 cents each.

Downloaded your #FREE copy of Kingfisher: Slave to Honor – http://bit.ly/2ttpqt9 – the new magical realism novel by award-winning Alon Shalev? Publisher gauging interest by analytics including how much read and your honest review.

More about the author at alonshalev.com.

Summer Reading Binge – August Only!

It’s that time of year again: Tourmaline Books has reduced the entire Wycaan Master series to just $0.99 for each book throughout August.

This a great time to introduce a young person to Seanchai and his friends. I wrote these books for my sons who were 11 and 8 when the first came out. They were 16 and 13 when the final book was published.

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This is how it all began – deep in a redwood forest in 2011.

Summer 2015 Reading Book 6

Reading Book 6 in the summer of 2015. End of an era.

While At The Walls Of Galbrieth won the Young Adult category of the Eric Hoffer Book Award, I am not sure what proportion of readers are in the 11-18 age range. Perhaps they are less likely to interact with an author on social media. Still, I am delighted every time I hear of a teen who has enjoyed the series.

Please click on the book cover to buy your 99c copy of each book and, if I might request, please leave a review on Amazon when you finish. It’s a huge help for me.

Thank you for your support. Enjoy the summer.
Alon

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The New Publishing Model

Last week, I requested that you download a FREE copy  of my latest novel. First, a big Thank You to those who did and, if you have not yet, please consider doing so. 

Kingfisher: Slave To Honor – Free Novel by Alon Shalev

Given that many of my audience read Young Adult material, I should have pointed out that this was definitely written for adults. I apologize to those who were offended and thank you for reaching out and sharing in such a constructive way.

I have also received questions about why this company and how they work. Inkitt, the publishing house, does not work like a traditional publishing house. The staff are young tech people, who are not looking for a story that resonates with a particular staff member, rather they judge a book’s potential using a complex set of algorithms.

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They are interested in how long it takes to download a book, how quickly you start to read it, how far you get, and what review you give. They ask questions about what price you would be willing to pay and other analytics that I am unaware of.  

As the author, I have my own analytics page, where they show me  much of what I mention above. I can see how many chapters have being read, how many copies are downloaded, and the reviews are public. I have a bar which shows the progress in terms of data they have collected that will enable them to make a decision. I am about one-third of the way there (so please feel free to help – download, read, review).

I find the process fascinating. In the 15 years that I have been writing, I have reached out to agents, imagined the groaning “slush pile” table in a New York office (I know it is mainly electronic now and hear the trees sigh with relief). I imagine agents and publishers dining in Manhattan over power lunches, and so much more.

'Oh yes we're very proud of him. He's in publishing you know!'

While this might be the romance of the industry that agents and publishers want to perpetuate, I suspect the reality is closer to what Inkitt is doing. There are sharp business people poring over industry projections and statistics, who truly make the decision, and it is not because they fell in love with the novel’s protagonist.  

The publishing industry has been forced by the change in market to hunker down and avoid risk. Their behaviors, I suspect, are more akin to other profit-driven companies, and they use the emerging technologies to help them make strong decisions.

In a sense, this is what new companies like Inkitt are doing, the difference being that as part of the generation who grew up in the technology age, they see no shame in embracing it publicly. 

It will be interesting to see how it plays out. Thank you, as always for your support, Please help me stay in the game – download, read, and review.

Thank you,

Alon

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ALON SHALEV
At The Walls Of Galbrieth, Wycaan Master Book 1, 2013 Eric Hoffer Book Award Winner – YA Category.

Learn more about the Wycaan Master series at http://www.alonshalev.com/

A Birthday Wish

Dear Friends,

Today is my birthday. I guess we still celebrate in our 50’s, right? My birthday didn’t stop me firing up the computer and Keurig at 7.30am and getting in some writing at the quietest part of my day. Guess it’s in my DNA. 

I’m a lucky man. Blessed with a wonderful family, an inspiring job and (healing knee aside) good health. But, if you have a few minutes to to give me a gift, and it’s your time not money I want, here is how you can help me get the publishing contract I am chasing. 

As you know, Inkitt, a publisher, has taken an interest in my latest manuscript – an edgy magical realism novel. They are offering free downloadable copies and I request that you take a minute to click into the website and download a copy today.

Kingfisher: Slave To Honor – Free Novel by Alon Shalev

They have a complex set of algorithms that will help them decide whether to sign me which includes how it takes you to read the novel and they measure what pages you are on. If you get through the book, then a review is critical. Please be honest – I never want someone to write something they don’t believe.

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Thank you for your support. This is a very exciting opportunity for me and a publishing contract would make a mighty fine birthday gift!

The idea of helping struggling artists resonate more these days, so if you still have a bit of time, please help another author realize his/her dreams:

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Thank you, as always for your support,

Alon

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ALON SHALEV
At The Walls Of Galbrieth, Wycaan Master Book 1, 2013 Eric Hoffer Book Award Winner – YA Category.

Learn more about the Wycaan Master series at http://www.alonshalev.com/