Write to Market

I belong to a wonderfully supportive writer’s group where, over the years, we have struck a balance between supporting each other and offering constructive criticism to help each other improve our craft and our manuscripts. It is a multi-genre group, primarily fiction, but with poets and non-fiction.

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This week, John Putnam, one of our most successful authors, who has written several historical Western novels about the Gold Rush, explained how having taken our prior comments into account, is keeping a specific action scene. He had given it some thought and decided that it aligns with his target audience. None of us generally read Western novels and I admire how he has stuck to his guns (probably Colt 45’s or a trusty Winchester!) and, while considering our advice, has stayed focused on what his readers want and expect.

At the same meeting, a wonderful colleague mentioned how she thought some of my female characters in Kingfisher: Slave to Honor were too dark for her taste. It is a fair point and I am wondering about balancing her feedback with the fact that this manuscript is meant for a Grimdark / adult Medieval Fantasy audience (think Joe Abercrombie, Brent Weeks, George R.R. Martin). 

The concept of Write-to-Market is to know who your target audience – your readers – are and what they expect. Your mother might not like it even though she still claims you’re the greatest author ever, but then she does not buy other novels in your genre.

I listen to many podcasts, read marketing books and articles, hopefully by successful authors as I try to fathom my way through the ever-changing tools available to market the Wycaan Master series. A commonality among these authors is the need to write for those who read your books. It sounds simple, but I’ve lost count of writers who have assured me that everyone would love their novel – and I ran a writer’s marketing group for years for the California Writers Club and spoken to various forums on the topic.

It is incumbent to understand who are reading your genre, where they hang out, and what they want. How do we find that out? Here are a couple of ideas:

  1. Goodreads – the Facebook of bibliophiles has groups dedicated to genres. Hang out there and don’t just sell your books, ask good questions to mine for data you really want.
  2. Follow Successful Authors – choose 3-5 authors who are several rungs ahead of you and follow them. Check out their website, subscribe to their newsletters, follow them on twitter and, read their books (buy them – they rely on royalties just like you).
  3. Kindle Boards – I feel a bit hypocritical here because I only go there when I want an answer to something. But I am always so impressed by the enthusiasm and honesty of those who hang out there.
  4. Survey – solicit your contact list for advice. I did this years ago when The First Decree was published and learned a lot about who was reading my novel and how popular the Young Adult epic fantasy is with adults.

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I hope this blog post has inspired you to focus on your target audience and take the time to research before you invest time and money in certain marketing tactics. It has helped me. I am planning a survey of Grimdark / adult Medieval Fantasy readers. If you’re a member of the tribe, I hope you’ll participate.

Good Writing,

Alon / elfwriter 

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books.

More on the author can be found at his website and you can sign up for his quarterly eNewsletter here.

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Learning from the Great Author

Day 5 of Tolkien Week – and we are still going strong!  Even though the old professor is no longer teaching at Oxford, his work is there for those of us who want to learn the craft to glean some insights.

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This blog post was an attempt to share with fellow writers what I feel I have learned from Tolkien – Crumbs of the Great Master. Check it out and feel free to add to the list. Let’s make this a communal round. Cheers!

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and four other novels all released by Tourmaline Books and currently all ebooks are at 99 cents each to celebrate his latest, the sixth in the series, which will be released on October 15, 2016.

More about the author at alonshalev.com.

My Secret

Friday night, a Creative Writing Major asked me what was my ‘secret’. I like this question because I can respond that if I tell them, then it is no longer a secret. The truth is, it is not secret, and neither do I have any claim to originality. You will find these ideas in a dozen books and blogs.

What is important here is that they work for me. We are all different and live in different life circumstances. But I have three recommendations that I believe could resonate with others:

1) Write every day – writing is like working out. Go to the gym or wherever you work out every day and teach your body to expect it. Likewise, when you write every day, your brain settles into a groove and the process (like those bench presses) become more natural.

It helps me to set goals. I do this monthly and they are typed up and next to my desk. Keep them real and attainable.

What do you do when you finish your first novel? Begin to write your second. Have a glass of wine first to celebrate, by all means, but then get back into it.

 

Hit the gym and the keyboards every day.

Hit the gym and the keyboards every day.

2) Put yourself out there as a writer – if you don’t take yourself seriously, no one else will. Go to a writer’s group, a lecture circuit, conference, workshops, wherever there are writers. Become a member of the community. Start to think, act and behave like a writer (I’ll leave the details to you). Last night, at my non-profit’s annual fundraiser, I put my trilogy in the silent auction. Though I never hide my ‘other’ life, it was surprising how many students and donors came up to me and said: “I never knew…”

3) Learn the Craft – I know I have mentioned these books before, but I read annually. One is Stephen King’s On Writing, and the other is Sometimes The Magic Works by Terry Brooks. I believe that anyone who wants to write should read the former, and anyone who wants to be a fantasy writer (or a mensch) should read the second.

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There is more to this point than just reading a How-To. Take an author who you admire and learn their work. Read their books first to enjoy a good story, but then read them again to understand their plot arc, character development, world-building, etc. Analyze what they do well and emulate. I do not mean copy. Take their techniques and blend with your imagination.

You might do well to apply this to how they sell their books. But here I would suggest a word of caution. Do not try to learn marketing from an A-list author. Choose someone who is five years ahead of you and follow them. Don’t come to me if you get a restraining order, I mean follow their online platform and certainly, if they are in town for a book reading or writer’s conference, then go.

A man I have my eye on (and I am referring to his success as an up-and-coming fantasy author) is Daniel Arenson, He has just released a new book – Requiem’s Song – congratulations sir. My youngest has just begun the first Requiem having heard my eldest and myself enthuse about it. He has hardly lifted his head from the book all weekend. 

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If my ‘secret’ doesn’t work for you, find someone else’s. I won’t be offended, I promise. While we are on the topic: Authors – What is your secret” Please share in the responses or consider a guest post here.

Have a great week everyone.

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of GalbriethThe First Decree, and Ashbar – Wycaan Master Book 3 – all released by Tourmaline Books. Shalev is also the author of three social justice-themed novels including Unwanted Heroes. He swears there is a connection. More at http://www.alonshalev.com and on Twitter (@elfwriter). Hang out with Alon on Google+