Write to Market

I belong to a wonderfully supportive writer’s group where, over the years, we have struck a balance between supporting each other and offering constructive criticism to help each other improve our craft and our manuscripts. It is a multi-genre group, primarily fiction, but with poets and non-fiction.

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This week, John Putnam, one of our most successful authors, who has written several historical Western novels about the Gold Rush, explained how having taken our prior comments into account, is keeping a specific action scene. He had given it some thought and decided that it aligns with his target audience. None of us generally read Western novels and I admire how he has stuck to his guns (probably Colt 45’s or a trusty Winchester!) and, while considering our advice, has stayed focused on what his readers want and expect.

At the same meeting, a wonderful colleague mentioned how she thought some of my female characters in Kingfisher: Slave to Honor were too dark for her taste. It is a fair point and I am wondering about balancing her feedback with the fact that this manuscript is meant for a Grimdark / adult Medieval Fantasy audience (think Joe Abercrombie, Brent Weeks, George R.R. Martin). 

The concept of Write-to-Market is to know who your target audience – your readers – are and what they expect. Your mother might not like it even though she still claims you’re the greatest author ever, but then she does not buy other novels in your genre.

I listen to many podcasts, read marketing books and articles, hopefully by successful authors as I try to fathom my way through the ever-changing tools available to market the Wycaan Master series. A commonality among these authors is the need to write for those who read your books. It sounds simple, but I’ve lost count of writers who have assured me that everyone would love their novel – and I ran a writer’s marketing group for years for the California Writers Club and spoken to various forums on the topic.

It is incumbent to understand who are reading your genre, where they hang out, and what they want. How do we find that out? Here are a couple of ideas:

  1. Goodreads – the Facebook of bibliophiles has groups dedicated to genres. Hang out there and don’t just sell your books, ask good questions to mine for data you really want.
  2. Follow Successful Authors – choose 3-5 authors who are several rungs ahead of you and follow them. Check out their website, subscribe to their newsletters, follow them on twitter and, read their books (buy them – they rely on royalties just like you).
  3. Kindle Boards – I feel a bit hypocritical here because I only go there when I want an answer to something. But I am always so impressed by the enthusiasm and honesty of those who hang out there.
  4. Survey – solicit your contact list for advice. I did this years ago when The First Decree was published and learned a lot about who was reading my novel and how popular the Young Adult epic fantasy is with adults.

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I hope this blog post has inspired you to focus on your target audience and take the time to research before you invest time and money in certain marketing tactics. It has helped me. I am planning a survey of Grimdark / adult Medieval Fantasy readers. If you’re a member of the tribe, I hope you’ll participate.

Good Writing,

Alon / elfwriter 

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books.

More on the author can be found at his website and you can sign up for his quarterly eNewsletter here.

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A Birthday Wish

Dear Friends,

Today is my birthday. I guess we still celebrate in our 50’s, right? My birthday didn’t stop me firing up the computer and Keurig at 7.30am and getting in some writing at the quietest part of my day. Guess it’s in my DNA. 

I’m a lucky man. Blessed with a wonderful family, an inspiring job and (healing knee aside) good health. But, if you have a few minutes to to give me a gift, and it’s your time not money I want, here is how you can help me get the publishing contract I am chasing. 

As you know, Inkitt, a publisher, has taken an interest in my latest manuscript – an edgy magical realism novel. They are offering free downloadable copies and I request that you take a minute to click into the website and download a copy today.

Kingfisher: Slave To Honor – Free Novel by Alon Shalev

They have a complex set of algorithms that will help them decide whether to sign me which includes how it takes you to read the novel and they measure what pages you are on. If you get through the book, then a review is critical. Please be honest – I never want someone to write something they don’t believe.

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Thank you for your support. This is a very exciting opportunity for me and a publishing contract would make a mighty fine birthday gift!

The idea of helping struggling artists resonate more these days, so if you still have a bit of time, please help another author realize his/her dreams:

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Thank you, as always for your support,

Alon

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ALON SHALEV
At The Walls Of Galbrieth, Wycaan Master Book 1, 2013 Eric Hoffer Book Award Winner – YA Category.

Learn more about the Wycaan Master series at http://www.alonshalev.com/

100 Free Copies of Elfwriter’s New Novel

Dear Friends,

Inkitt, a publisher, has taken an interest in my latest manuscript an edgy magical realism novel. They are offering 100 free downloadable copies and I request that you take a minute to click into the website and download a copy today.

They have a complex set of algorithms that will help them decide whether to sign me which includes how long it takes to move the 100 copies. In order to make this happen quickly, please share with friends and colleagues, especially people who enjoy magical realism.

Kingfisher: Slave To Honor – Free Novel by Alon Shalev

Thank you for your support. This is a very exciting opportunity for me.

Alon

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ALON SHALEV
At The Walls Of Galbrieth, Wycaan Master Book 1, 2013 Eric Hoffer Book Award Winner – YA Category.

Learn more about the Wycaan Master series at http://www.alonshalev.com/

Churning Out Novels

I thought I wrote fast. I tell people I can write a 100,000 word novel – a first draft – in four months, writing for an hour before work, an hour or two later in the day, and a few solid hours on the weekend. I only thought this was fast because people told me so. Other writers spent a year, two or more, to get similar output.

So I was a little surprised when I started to follow a podcast by three authors, all in the sci-fi and fantasy world. These three, along with the different guests they interview each week, publish 4-6 books a year, often keeping different series’ and even different genres going.

So I did some digging. There are many writers out there who are churning out a 50-80K novel each month … and I mean from Chapter 1 through The End and into editing (I assume), book cover design, and placements.

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Wow!

I am emotionally exhausted when I finish a novel and only once (between Books 5 and 6) did I have any desire to continue straight into writing the next of the series. Editing, sure. Marketing, okay. But the idea of churning out another 100K?

I am trying to work out what it takes to do this and, as I listened more to these authors, and even got to question a couple, I think I get it.

1. Outsourcing – these people do nothing for the production process. Everything is outsourced and they do not play a part in the process. This makes total sense except when there is no investment in the process, when the author really doesn’t care about the end product. As one author said: “My book covers are more or less the same. Only the title and book number changes. The cover artist knows what to do.”

2. Editing – when my editor returns a manuscript, there are changes suggested in almost every paragraph. I am expected to go through these comments and decide what to do. True, I accept 95% of the suggestions, but sometimes the editor writes that a scene is not clear, a conversation does not make sense, or a description is repetitive. In this case, I need to rewrite. Sometimes, the editor suggests I delete something. If I am attached to what is written, I might rewrite it much shorter or insert elsewhere (oops – don’t tell my editor!).

images-63. Strict genre adherence – in order that some writers can keep pace with production, they keep the plot tight and similar – the same highs and lows. The protagonist acts as he (usually a he) is expected, the bad guy too, and often the women are…well, behaving in what is expected of women in that genre. Now there is nothing wrong here. If it ain’t broke, why fix? Who needs a bad guy you sympathize with, a woman who kicks the crap out of someone or simply  falls in love with the bad guy and not the hero? Real life is already too complicated. There are no twists in the plot and I expect that somewhere there is a story arc written that is faithfully adhered to. No time to spend experimenting. Take no risks with the loyal readership.

4. Investment in the characters – this is something I find hard to understand. I have never understood how people can write a stand-alone novel, and walk away. I feel so close to all my characters – I worry about them, fear for them, get angry when they screw up (and especially when they have the audacity to blame me). Long after the novel is finished, I think about them, and yes, I mourn the ones I kill off.

Now there is nothing wrong with any of this. There are people who write for the art and people who write for the royalty check and that is just fine. Most of us are somewhere in between. If the quality of the book is enough for the reader to enjoy, to read effortlessly and then crave the author’s next book, then what’s wrong with that? If the genre is popular just the way it is, then this is what the reader wants. And if it sells and so do the rest of the author’s work, then that is a clear sign that what they do is right and recognized by the most important views – the readership.

But sometimes it is tough to accept. In seeking the highest standard of writing, I agonize over a scene, word choice, how a character develops. Sure I can write a first draft in four months, but it takes longer to edit, rewrite, consider feedback, and feel once the book is published, that I have done my absolute best.

I’m trying not to be critical, but the book churn must have its limitations. And, in the end, a book exists forever. If the market is swamped by mediocrity, how will the special books get noticed? Will a generation get turned off novels because they just aren’t as gripping as a video game, a You Tube clip, or an on-demand TV binge?

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And I can’t help but wonder: what does George R.R. Martin think about this?

EXCITING NEWS: Tourmaline Books are offering At The Walls of Galbrieth for FREE during the month of March though Smashwords (good for all ebook platforms). Feel free to gift it to a young person (or not so young) who might benefit from a story of hope and friendship. 

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. The link above takes you to the Kindle versions. For all other eReaders, please click here. More at http://www.alonshalev.com and on Twitter (@elfwriter).

Letting Go: The Relationship Between Author and Character

It was always going to feel strange: the excitement of a new novel being launched together with the knowledge that this is the end of the Wycaan Master series. But somehow, it feels even more surreal than I had anticipated.

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My knee accident and operation along with the subsequent rehab was obviously never anticipated, and I thank all of you for your wonderful healing wishes. I am an active, sports-loving man, and have no idea how to sit around and wait for seven pieces of my knee bone (patella) to slowly reconnect. In desperation, my wonderful staff at AJWS bought me a two months’ subscription to Netflix and had to explain to me what binge watching is and why it is especially okay in my situation.

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Still it is hard not to feel guilty if I’m not working hard for those who pay me a salary or if I am not busy writing a next novel, editing the latest manuscript, and in this case, promoting the launch of Calhei No More which is next Tuesday.

Next Tuesday! At The Walls of Galbrieth was written in 2010. Seanchai, Rhoddan, Ilana, Sellia and Shayth have been in my life for six years now. I have laughed with them, cried, feared for their future, and between us, got quite annoyed at some of their decisions.

I watched an episode of Westworld yesterday (cable, not Netflix), in which a character said being a parent is about knowing when to let go. I’m dealing with this as a parent of teenage boys – I would rather they remain young enough to snuggle in our tent in a redwood forest as I read another manuscript to and for them – but now I realize I need to step back as well with the Wycaan Master characters.

Westworld, without giving anything away (and I have barely began to watch), is about artificial intelligence. A theme park has been created and people pay to interact with the very real robots (hosts), but the really fascinating part is the relationships that seem to surface between the team who created, maintain, and upgrade the hosts, and the robots themselves.

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It seems impossible not to get attached to the characters of a book much less a series where you created the character and have helped it evolve and grow. When I killed off a major character early in the series I cried. I didn’t, at the time, think it particularly strange to shed a few tears, but crying each of the 20+ times I edited and rewrote the scene and subsequent consequences borders on the traumatic…for me, the author (many of you made it very clear how you felt too…!).

I believe the relationship between character and creator is sacred in as much as it is unique. Those of you with a more religious perspective might connect this to the Creator and humanity, which brings us to the question: is being an author a vain attempt to play at being a deity? Let’s leave that for another time.

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But I never expected to care and agonise so much for the characters I created throughout the series, and it feels as though I’m failing as a father when Calhei No More launches next week, when I finally let go of my creative offspring and close the last page.

Whatever my feelings, Calhei No More will be released and you can pre-order the e-book here. The page for the paperback will be here, but I’m not sure when it goes live (usually a few days before launch to iron out any issues). Pre-ordering will bring attention on Launch Day and tempt Amazon.com to help promote more – so it is a big help to me.

Thank you again for all your good wishes and for your support of the Wycaan Master series. Do remember, I love hearing feedback and really appreciate any reviews you can write on Amazon for any of the novels.

Until November 15… For better or worse, it all ends on the Plains of Shindellia. See you there.

Alon

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and five other Wycaan Master books all released by Tourmaline Books. The link above takes you to the Kindle versions. For all other eReaders, please click here.

More at http://www.alonshalev.com and on Twitter (@elfwriter).

 

Whole Trilogy Reduced For Book Launch

We are less than a week from the release of From Ashes They Rose. I am so excited as another book takes it place in the series. I have always said I write for my eldest son’s level. His response after reading this manuscript was – “It’s getting complex. I like that.”

Book 5 Cover FINAL

That made me very happy…actually ecstatic. It is true, as with most story arcs for a series, but if he is saying this (never mind his use of the word complex!), then I have raised the bar as intended. Sacrificial Flame, the book that precedes it, set a different pace and maturity, and still remains my favorite.

My publishers are also proving complex. They have decided to reduce all three e-books for the first trilogy to 99 cents each for this celebratory week. I have previously written what I think of such a move when they do this for one book, but three! So until October 4. they are all available for less than a latte. They aren’t as sweet, less fattening, but may keep you up at night reading, so you might want the caffeine after all.

images Still, I shall stoically endure the … not exactly sure what…frustration? If you haven’t yet finished the first trilogy, this is probably your best time to do so and, if you do, please take a moment to share a review on Amazon. Me? I need a coffee!

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Good Reading! And a belated Happy Hobbit Day! September 22 is generally recognized (don’t ask me what generally means here!) as the birthday of Bilbo and Frodo. May we all celebrate our one hundred and eleventy birthday with fireworks, wizards, and good friends.

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and four more novels in the Wycaan Master Series – all released by Tourmaline Books. From Ashes They Rose, the fifth in the series, will be released October 1, 2015. The story continues.

Shalev is also the author of three social justice-themed novels including Unwanted Heroes. He swears there is a connection. More at http://www.alonshalev.com and on Twitter (@elfwriter). Hang out with Alon on Google+

An Author Needs His Hat

“So, what’s with the hat?” The question came from a young man in the back row of the small (but thankfully packed) room.

I had been fielding questions about plot, world-building, characters, building a series, and on being a writer, so this caught me off guard. My bad. It was not the first time I had received such a question. I was reminded of this when a twitter follower graciously allowed me to finish the day with a smile this week, posting that he couldn’t ignore a book written by an author with such a great hat. Thank you, sir.

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So, what is with the hat? I was wearing it when my sons and I wrote those first words deep in a redwood forest in 2010. Sitting at a campsite picnic table, I brandished my snow-white keyboard, doffed my hat and wrote: “In a hole in the ground, there lived a hobbit…

Okay, I’m getting carried away. I actually opened At The Walls of Galbrieth with the words: The screams pierced his dreams and… Every summer since, I have read the next manuscript to my sons while camping, and while wearing my hat.

Reading Book 6 in the summer of 2015. End of an era.

Reading Book 6 to my toughest critics in the summer of 2015. End of an era.

Though I feel a great connection between hat and story, none of my characters actually wear a hat in the novels. Maybe I connect to it because I would simply feel too self-conscious walking around the San Francisco Bay Area with a heavy, hooded cloak and staff with the exception perhaps of Halloween.

Ironically, I am not much of a hat-wearer. Traveling to the East Coast in winter warrants a hat, and the same one I wear for camping, sits aloft my head as I fly fish. I am sure the trout take careful note of my headgear since they totally ignore my fly.

But now I have begun to take notice. The professor wore his tweed hat though not in his ancient Oxford study. Sir Terry Pratchett RIP had his splendid black fedora (hope I’m getting the title right). And I have seen other fantasy authors on twitter handles, websites, and Wanted posters.

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Neil Gaiman, in his wonderful tribute to Sir Terry, described their first meeting thus: The author, a former journalist, has a hat, but it’s a small, black leathery cap, not a Proper Author Hat. Not yet.

So here is my Wycaan Master books series by hat. Please feel free to click on each to see which book the photo features on (we used the same for Books 3 + 4).

Bookcover Trees copyBookcover Snow copy                                                                         Bookcover Ocean copyAuthor Photo Book 5 copy

Are you a fantasy author with a hat to show? Feel free to leave photo and link to your books in the comments.

Here’s to authors in hats. May our heads be ever covered, our pages full of words, and our minds ever brimming with imagination!

We are now less than two weeks from the release of From Ashes They Rose (October 1.). So please, consider investing $2.99 to preorder the ebook version. Maybe one day you can point out nonchalantly to friends over a deep red Merlot that you helped that best selling author when he was still a struggling writer.

How could I forget...

How could I forget…

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Alon Shalev is the author of the 2013 Eric Hoffer YA Book Award winner, At The Walls of Galbrieth, and four more novels in the Wycaan Master Series – all released by Tourmaline Books. From Ashes They Rose, the fifth in the series, will be released October 1, 2015. The story continues.

Shalev is also the author of three social justice-themed novels including Unwanted Heroes. He swears there is a connection. More at http://www.alonshalev.com and on Twitter (@elfwriter). Hang out with Alon on Google+